More jobs:
Job Description & How to Apply Below
You shall be the key driver of insight and strategic thinking. The primary responsibility is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.
The role includes both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.
Role Objectives:
Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programs
Perform hands-on analysis in support of results, including development of conclusions and implications
Supervise and mentor Analysts
Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
Develop and maintain SQL-based or other structured reporting system
Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
Support agency new-business process as required
Requirement:
7- 9 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
Working knowledge of databases and SQL
Knowledge of media and website measurement technologies:
Ad serving platforms
Website analytics software
Data visualization skills desirable (e.g. Tableau, Datorama, Power
BI, etc.)
Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
Experience analyzing large data sets
Strong presentation skills
Proven ability to communicate complex, technical concepts to broad based stakeholder audience
Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
Search for further Jobs Here:
×