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Job Description & How to Apply Below
POSITION SUMMARY
We are seeking a highly organized Digital Asset Analyst to oversee the management of our company's marketing, training, and knowledge assets. This role will involve building and maintaining a central repository for all digital materials, ensuring consistent governance and metadata standards, and serving as a bridge between Digital Asset Management (DAM) and Knowledge Management (KM) functions across the organization.
ESSENTIAL FUNCTIONS
PRINCIPLE
JOB RESPONSIBILITIES:
Digital Asset Management (Marketing):
Manage a centralized Digital Asset Management (DAM) system for marketing, and product materials (images, videos, presentations, collateral, etc.).
Implement metadata, taxonomy, and file-structure standards for efficient asset retrieval.
Training Asset Repository & Knowledge Management:
Develop and manage the digital repository for training materials, knowledge assets, and learning content, ensuring secure access, proper tagging, and version control.
Partner with Learning & Development and Product teams to standardize the storage and retrieval of training content produced on platforms.
Align metadata, taxonomy, and governance across DAM, SharePoint, and other internal knowledge platforms to improve discoverability and knowledge-sharing.
Provide governance and quality control over internal knowledge assets to maintain accuracy, relevance, and compliance with company standards.
Collaboration & Training:
Act as the primary liaison between Marketing, Product, L&D and IT teams to ensure seamless asset lifecycle management.
Train internal stakeholders on how to upload, search, and maintain creative, training, and knowledge assets within the system.
Optimization & Reporting:
Monitor system usage, adoption, and analytics to recommend improvements.
Evaluate and implement enhancements to asset workflows and integration points between DAM and KM systems.
Qualifications & Skills
Bachelor’s degree in Information Science, Library Science, Knowledge Management, Marketing, or a related field.
2–3 years of experience in Digital Asset Management, Knowledge Management, or Content Operations roles.
Hands-on experience with DAM platforms and familiarity with KM tools (e.g., SharePoint, Confluence).
Strong understanding of metadata, taxonomy, file structures, and governance principles.
Excellent organizational, communication, and stakeholder management skills.
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