Demand Generation Manager

Location: Bengaluru

About Stack Gen

Stack Gen is building the agentic OS for Dev Ops — a platform that enables autonomous operations across cloud infrastructure, site reliability, and observability. Our AI agents make cloud environments self-building, self-governing, self-healing, and self-optimizing.

The platform spans three areas:

AI SRE — A major focus for 2026, our autonomous SRE offering uses AI agents to detect, diagnose, and remediate production incidents, closing the gap between alert and resolution. One of the fastest-growing segments in the market and a primary demand generation priority.

Infrastructure and Platform Engineering — AI-powered automation built on enterprise-grade Terraform that delivers Dev Ex 2.0: extending AI beyond coding to infrastructure provisioning. Stack Gen became a Hashi Corp Partner in 2025.

Managed Open Source Observability — Aiden delivers full-stack visibility without the cost or vendor lock-in of proprietary tooling, and without the operational overhead of managing an open source stack yourself.

Stack Gen was named a Gartner Cool Vendor for AI and IT Operations in December 2025, and recognised across four 2025 Gartner Hype Cycles:
Site Reliability Engineering, Platform Engineering, Infrastructure Strategy, and I&O Automation. Trusted by Autodesk, SAP NS2, Greyt

HR, Nielsen, Piramal, and other enterprises across Finance and Healthcare.

We are growing fast, and this role is central to building the pipeline engine that matches our ambition.

The Role

As Demand Generation Manager, you will own the non-events pipeline for Stack Gen. Your mandate spans inbound discoverability, paid acquisition, outbound prospecting, ABM, triggered campaigns, and lifecycle nurture — with tight integration into our events programme. You will be the primary driver of how Stack Gen reaches, engages, and progresses buyers from never-heard-of-us through to commercial conversation.

This is an individual contributor role with broad scope. You will design, own, and optimise the demand generation system end to end, working closely with PMM, technical content, sales, marketing operations, and Rev Ops. You will need a strong grasp of Stack Gen's products, market positioning, and use cases — well enough to build campaigns credible to technical audiences and to arm the sales team with qualified pipeline.

This is also an AI-first role. Stack Gen uses AI tooling not as a productivity experiment but as a structural part of how the team operates. We expect you to build and run workflows that would be impossible for a single marketer without AI leverage — and to be the person who raises the bar for what AI-augmented demand generation looks like.

We are looking for someone with 3–5 years of B2B demand generation experience, ideally in Dev Ops, cloud native, or adjacent technical tooling markets.

What You Will Own

Demand Generation Channels

You will manage the full mix of non-events channels relevant to Dev Ops and infrastructure tooling audiences:

• Inbound — SEO and AEO (AI Engine Optimisation) to capture both traditional and emerging AI-assisted search behaviour, in partnership with technical content

• Paid — hands-on management of PPC (Google, Bing) and paid social (Linked In primary, Reddit, and emerging channels), including setup, targeting, budgets, and optimisation for pipeline quality and ROI

• Outbound — targeted sequences in co-ordination with sales and Rev Ops, using data enrichment and personalisation

• Events integration — extending the reach of field activity before and during events, plus post-event nurture to convert warm leads into pipeline

• ABM — targeted account-based campaigns with content and ad personalisation at the account or segment level

Campaign Types

You will run campaigns across three strategic models:

• ABM campaigns targeting key accounts with identified needs, built on technographic, firmographic, and intent signals

• Broad demand generation campaigns built around personas (platform engineer, SRE, Dev Ops engineer, VP Engineering, CTO) or specific use cases

• Triggered campaigns activated by behavioural, technographic, or third-party signals — reaching the right buyer at the moment of relevance

Full-Funnel…