Director of Product Design
Job Description & How to Apply Below
Role
Director of Product Design
Company
Ctruh
Location:
Bengaluru, India
Experience:
7+ Years in Product Design with Team Leadership
Role Overview
Ctruh is redefining how the world creates, experiences, and interacts with 3D and spatial content. We're looking for a visionary Director of Product Design to lead the design function at one of India's most ambitious spatial computing companies. This is not a role for someone who manages design from a distance you will shape the design culture, drive the product experience across our AI-powered 3D platform, and get into the craft alongside your team.
You will own design strategy from first principles, working across the full spectrum of our product: from the initial blank canvas of a 3D scene editor to AI-assisted creation workflows, from enterprise dashboards to consumer-facing AR previews. You care deeply about how things feel, not just how they look and you know that the best design decisions are rooted in user empathy, rigorous research, and iterative validation.
What You Will Own
Design Vision & Strategy:
Define and own the product design vision across all of Ctruh's surfaces editor, platform, APIs, and consumer touchpoints
Translate complex product and business goals into coherent, elegant design strategies that scale
Drive a consistent, high-quality design language and evolve Ctruh's design system as the product grows
Lead long-term UX strategy for AI-native interaction paradigms designing for uncertainty, latency, and generative outputs
Establish and champion a design culture of rigour, craft, and user advocacy across the company
Team Leadership & People Management
Hire, mentor, and grow a team of UX designers, UI designers, and user researchers
Create clear growth paths and foster a feedback-rich culture that makes designers better every quarter
Conduct regular design reviews, provide high-quality critique, and set the bar for what great looks like
Partner with design leads to delegate ownership without losing coherence across the team's output
Champion psychological safety and inclusion in design decision-making
Hands-On Design & Craft
Lead design for flagship features and complex UX challenges actively contributing wireframes, prototypes, and spec-ready flows
Own the design of core 3D and AI-powered workflows: AI scene generation, asset manipulation, real-time previewing, and spatial editing
Produce and review high-fidelity prototypes to validate interaction patterns before engineering investment
Maintain and evolve Ctruh's component library and design system in Figma, ensuring adoption across teams
Design for accessibility (WCAG 2.1 AA) as a baseline standard, not an afterthought
User Research & Insight
Define and drive a mixed-methods user research practice: usability testing, contextual inquiry, surveys, and analytics-led discovery
Synthesize qualitative and quantitative signals into clear, actionable design insights
Partner with PMs to establish success metrics for design: task completion, error rates, time-on-task, CSAT, and NPS
Embed continuous feedback loops from production usage into the design iteration cycle
Conduct competitive UX audits across 3D creation tools, AI productivity apps, and enterprise SaaS platforms
Cross-Functional Collaboration & Leadership
Partner deeply with Product Management to co-own the product roadmap design should shape prioritisation, not just execute it
Collaborate with Engineering to ensure design feasibility, maintain quality during implementation, and influence frontend architecture decisions
Communicate design decisions and tradeoffs clearly to executive stakeholders with rationale grounded in user data
Represent design strategy in investor, partner, and enterprise customer conversations
Drive launch readiness from a design perspective: documentation, handoff quality, and post-launch design QA
Tools And Technical Stack
Design & Prototyping:
Figma (primary)
components, auto-layout, variants, Dev Mode, and collaborative design workflows
Framer, Proto Pie, or Principle for advanced interaction prototyping
Adobe Creative Suite (Illustrator, Photoshop) for visual asset creation
Spline or equivalent for 3D design exploration and web-ready 3D UI elements
Research & Testing
User Testing, Maze, Hotjar, or Full Story for usability testing and session analytics
Dovetail or Notion for research synthesis and insight management
Mixpanel, Amplitude, or Post Hog for behavioural analytics and funnel analysis
Design Systems & Handoff
Figma Tokens or Style Dictionary for design token management
Storybook for design-engineering alignment on component behaviour
Zeroheight or Notion for design system documentation
Collaboration
Linear for project and sprint tracking
Slack, Loom, and Notion for async communication and documentation
Git Hub (read-level comfort)
able to review implementation and file design-related issues
Must-Haves
What we are looking for:
7+ years of product design experience, including 2+ years in a design leadership or management role
A portfolio that demonstrates both…
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