Performance Marketing Manager ( LPA

Position: Performance Marketing Manager ( 9- 12 LPA)
Location: Bengaluru

Associate Manager – Paid Social   Bengaluru
Work From Office (5 Days a Week)

Experience:

6+ Years
About Basil  Basil is a full-funnel digital marketing agency with 20+ years of marketing excellence, managing $50M+ in annual ad spend across Fortune 500 brands, high-growth D2C businesses, Real Estate, Healthcare, Lifestyle, and Technology clients.

Role Overview  We are looking for an  Associate Manager – Paid Social  with deep expertise in  Meta Ads (Facebook & Instagram)  and a proven track record of scaling  Lead Generation and E-commerce campaigns .
The ideal candidate should possess strong hands-on experience in campaign strategy, audience development, performance optimization, attribution, and full-funnel growth marketing. Experience managing  Dynamic Product Ads (DPA) , Catalog Sales, Retargeting, and high-budget acquisition campaigns is essential.
Digital Marketing Agency experience is mandatory.

Key Responsibilities   Plan, execute, optimize, and scale campaigns across Meta platforms.
Manage Lead Generation, E-commerce, Conversion, Catalog Sales, and Dynamic Product Ads (DPA) campaigns.
Build and optimize Core, Custom, Lookalike, Retargeting, and First-Party Data audiences.
Drive performance across key metrics including CTR, CPC, CPM, CPA, ROAS, CAC, and Conversion Rate.
Implement and manage Meta Pixel, Conversion API (CAPI), event tracking, and attribution frameworks.
Develop full-funnel acquisition, retargeting, and customer growth strategies.
Conduct A/B testing across creatives, messaging, audiences, placements, and campaign structures.
Collaborate with creative, content, and account management teams to improve campaign performance.
Analyze campaign data and present actionable insights and recommendations to clients and internal stakeholders.
Manage multiple client accounts in a fast-paced agency environment.
Requirements   6+ years of hands-on experience in Paid Social / Performance Marketing.
Minimum 3+ years of Digital Marketing Agency experience ( Mandatory ).
Deep expertise in Meta Ads Manager and Business Manager.
Proven success managing Lead Generation and E-commerce campaigns.
Strong experience with Dynamic Product Ads (DPA), Catalog Sales, Retargeting, and Conversion campaigns.
Hands-on experience with Meta Pixel, Conversion API (CAPI), Attribution, and Event Tracking.
Strong understanding of audience strategy, funnel optimization, and performance marketing metrics.
Experience managing multiple client accounts simultaneously.
Excellent analytical, communication, and stakeholder management skills.

Preferred Qualifications   Meta Blueprint Certification.
Experience managing high-budget advertising accounts.
Exposure to D2C, Real Estate, Healthcare, Education, Technology, or Lifestyle brands.
Why Join Basil?
Work on leading national and global brands.
Manage large-scale performance campaigns across diverse industries.
High ownership, autonomy, and growth opportunities.
Collaborative and performance-driven agency environment.