Senior Business Analyst - Retention

Location: Bengaluru

ANSR is hiring for one of its clients:
About Dr. Martens
Dr. Martens is an iconic British brand founded in 1960 in Northamptonshire. Produced originally for workers looking for tough, durable boots, the brand was quickly adopted by diverse youth subcultures and associated musical movements. Dr. Martens has since transcended its working-class roots while still celebrating its proud heritage and, six decades later, 'Docs' or 'DM's' are worn by people around the world who use them as a symbol of empowerment and their own individual attitude.

The Company listed on the main market of the London Stock Exchange on 29 January 2021 (DOCS.L) and is a constituent of the FTSE 250 index.

SO, WHAT'S THE STORY
The Retention Technology team is part of the broader Direct To Consumer (DTC) team, which aligns with our corporate strategy of putting our customers and our direct relationships with our customers first. We strive to be a customer-centric division, using the latest technologies and innovations to serve our customers in a manner that is authentic with the brand values.
The  Business Analyst – DTC, Retention  will play a crucial role in analysing and interpreting data to inform strategic decisions, identifying opportunities for process improvements, and ensuring that business requirements are accurately captured and communicated. This role involves collaborating with cross-functional teams to align projects with business objectives and enhance the customer experience in a fast-paced, global fashion retail environment.

THE GIG
As a Business Analyst, you will:
Analyse and document business requirements for complex front-end multi-channel customer experience projects using Agile methodologies (Scrum/Kanban).
Collaborate with cross-functional teams including UX/UI designers, developers, and stakeholders to ensure business needs are accurately captured and communicated.
Support project timelines by identifying and mitigating risks and resolving requirements-related bottlenecks.
Drive continuous improvement by identifying opportunities for process optimization and efficiency.
Utilize data-driven insights to inform strategic decisions and demonstrate the impact of business analysis.
Foster a culture of collaboration, agility, and innovation.

THE STUFF THAT SETS YOU APART
Must-Have

Experience:

Proficiency in Agile project management tools (JIRA, Trello, Azure Dev Ops).
Strong analytical skills with the ability to interpret data and provide actionable insights.
Demonstrated ability to map end-to-end customer journeys, identifying pain points and opportunities for automation or optimization through technology.
Proven ability to work cross-functionally with Marketing, Product, Engineering, and Legal teams to gather requirements, prioritize features, and ensure successful delivery of Mar Tech initiatives.
Strong analytical mindset with experience in turning raw data into insights through dashboards and reports. Familiarity with SQL, Excel, and visualization tools like Looker or Power BI.
Experience in gathering and documenting business requirements.
Understanding of technologies and platforms such as:
Monetate or other Personalisation and AB testing platforms
Mar Tech technologies such as;
Salesforce, SAP, Klaviyo, Google Marketing Platform, etc

Experience with e-commerce platforms like SAP Hybris or similar.

Soft Skills:

Exceptional communication and leadership abilities.
Strong problem-solving skills.
Ability to thrive in a dynamic environment.

Education:

Bachelor's degree in computer science, Information Systems, Marketing Technology, or related field.
Relevant certifications (e.g., Certified Scrum Master, PMI-ACP, SAFe Agilist) are a plus.

Nice to Have:
Experience in the retail industry, particularly within a global context.
Proven track record of collaborating cross-functional technology teams in front-end development or customer experience projects.
Experience in analysing and mapping customer journeys, and familiarity with digital marketing tools.
Proficient in using GA4, Google Tag Manager, and Google Looker Studio to analyse user behaviour, track conversions, and surface actionable insights.

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