Vice President, Demand Gen Engineer

Location: Bengaluru

About

The Role

We are looking for a Demand Gen Engineer to join us in Bengaluru. This role sits within Equi Lend's marketing function and is focused on building, maintaining and improving the digital, automation and AI-enabled capabilities that support campaign performance, pipeline generation and commercial reach across our global markets. You will help make sure the channels, tools and workflows used by marketing and business development are reliable, measurable and continually improving.

This is a hands-on role for someone who combines technical capability with marketing understanding. You will work across paid digital channels, SEO, marketing automation, website operations, analytics and AI use cases, with a clear focus on improving how Equi Lend runs campaigns, supports outreach and follow-up, and enables commercial teams to engage clients effectively. Equi Lend's solutions support the securities finance industry across trading, post-trade, data and analytics, Reg Tech and platform capabilities.

What You'll Do

Own and operate paid digital channels, including paid search and paid social, managing campaign setup, audience targeting, bid strategy, budget pacing and performance optimisation.
Improve marketing workflows across campaigns, outreach, follow-up, paid channels and social channels, helping the team work more efficiently and consistently.
Support business development representatives with the tools, data and automated workflows they need to prospect, engage and convert effectively.
Build and maintain marketing automation workflows, including campaign journeys, nurture programmes, lead lifecycle processes, lead scoring and CRM integrations.
Help maintain and update Equi Lend's Word Press website, including page updates, plugin management, performance improvements, basic troubleshooting and support for the ongoing website redesign.
Execute SEO activity across Equi Lend's web properties, including technical SEO checks, on-page optimisation, keyword research and monitoring of organic search performance.
Identify, evaluate and implement practical AI use cases across marketing and business development, including AI-assisted workflows, intelligent segmentation, automated reporting and content support.
Build and maintain integrations between marketing platforms, CRM, sales engagement tools, analytics platforms and data providers.
Develop and maintain marketing analytics and reporting, giving clear visibility into campaign performance, digital channel metrics, pipeline contribution, BDR activity and website engagement.
Support the evaluation and management of the marketing technology stack, including tool rationalisation, vendor input, platform onboarding and opportunities to improve team capability.
Maintain data hygiene, segmentation integrity and compliance across marketing databases, ensuring alignment with data governance standards and applicable regulatory requirements.
Stay current on relevant marketing engineering, automation and AI developments, bringing practical recommendations to the Head of Marketing.

What We're Looking For

8+ years experience in a B2B marketing, marketing operations or go-to-market/ demand gen engineering role with a strong technical focus.
Experience working in enterprise software, financial technology or another complex B2B environment, with clear exposure to demand generation, pipeline creation or commercial outcomes.
Hands-on experience managing paid digital channels, including Google Ads and Linked In Campaign Manager.
Strong working knowledge of marketing automation platforms and CRM integrations, such as Hub Spot, Outreach, Salesforce or equivalent tools.
Experience supporting sales or business development teams with automation, tooling, data workflows, sequence automation, intent signals, list building or CRM-based prospecting processes.
Working knowledge of SEO principles and tools, including technical SEO, on-page optimisation, keyword strategy and platforms such as SEMrush, Ahrefs or Google Search Console.
Experience administering and updating Word Press websites, with enough HTML, CSS and basic scripting knowledge to manage content, troubleshoot issues and implement tracking or analytics configurations.
Experience building or maintaining integrations between marketing, CRM and sales platforms using APIs, native connectors or automation tools such as Zapier, Make or similar.
Good understanding of marketing data, analytics and attribution, with experience building dashboards or performance reports using tools such as Google Analytics, Looker Studio or equivalent.
Practical experience identifying or deploying AI tools in a marketing or sales context, including prompt engineering, workflow automation or generative AI use cases.
Strong analytical judgement and problem-solving skills, with the ability to diagnose system issues, design scalable improvements and improve marketing and revenue infrastructure.
Clear communication skills, including the ability to explain technical concepts to…