Email Marketing Automation Specialist

Position: Email Marketing Automation Specialist I
Location: Bengaluru

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Role Overview :

We are seeking an  Email Marketing Automation Specialist  to support our global marketing teams by building, executing, and optimizing email marketing campaigns s role is part of a centralized shared services team and will focus on audience segmentation, campaign execution, and operational excellence within the email channel.

The ideal candidate is technically strong, detail-oriented, and comfortable working in a high-volume, process-driven environment. You will work closely with marketers, data teams, and fellow automation specialists to ensure campaigns are executed accurately, on time, and in alignment with established best practices.

This is a hands-on role with limited strategy ownership but significant impact through flawless execution.

Key Responsibilities:

Campaign Execution & Segmentation

Build and maintain email audience segments using Adobe marketing technologies (e.g., Adobe Experience Platform, Eloqua) based on defined business and campaign requirements
Execute email campaigns end-to-end, including audience setup, campaign configuration, QA, scheduling, and deployment
Ensure campaigns adhere to established standards for branding, personalization, compliance, and data usage
Support recurring, triggered, and ad hoc email campaigns across multiple business units and regions

Marketing Automation Operations

Work within established campaign workflows and operating models to deliver consistent, scalable execution
Perform thorough quality assurance checks to validate segmentation logic, personalization, links, and data accuracy
Troubleshoot campaign issues related to data, segmentation, or execution and escalate when needed
Maintain accurate documentation of campaign builds and processes

Collaboration & Support

Partner closely with the Marketing Automation Supervisor, program managers, and business marketers to translate campaign requirements into executable builds
Collaborate with data and technology teams to resolve data-related issues and improve segmentation accuracy
Support process improvements and contribute ideas to improve efficiency, quality, and turnaround time

Performance & Optimization Support

Assist with campaign reporting and performance tracking by ensuring correct tagging and data capture
Support A/B tests and experimentation efforts by accurately executing test designs
Apply learnings and feedback to improve future campaign execution

Requirements:

Bachelor's Degree required; 1-2 years of experience in email marketing, marketing automation or digital marketing operations
Preferred Fields of Study:
Marketing, Business Administration, Communications, or related field
Hands on experience with Adobe Experience platform (AEP), Oracle Eloqua or similar email/marketing automation platforms.
Strong understanding of email marketing fundamentals, including segmentation, personalization and lifecycle campaigns.
Proficiency in data analysis and reporting using tools like Adobe Analytics or Power BI
Excellent written and verbal communication skills in English; additional language skills valued
Strong attention to detail and ability to manage multiple projects simultaneously
Comfortable working in a structured, process-driven environment.

Preferred:

Experience supporting global or shared service marketing teams
Basic understanding of email compliance and deliverability best practices
Experience working with offshore or cross-functional global teams
Collaborative mindset with ability to work cross-functionally

Experience with marketing operations software (e.g., Workfront)
Familiarity with CRM and data platforms (e.g., Salesforce, CDPs)
HTML knowledge preferred