Senior Analyst

Location: Bengaluru

Job Description

Role:
Senior Analyst

Location:

Bengaluru

What You'll Do

We're MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we're all united in the vision to lead the programmatic industry and make it better.

As part of DnA team, you will work as an independent individual contributor who is an analytics expert with technical proficiency. You will be responsible for bringing new analytics ideas and innovation to the campaign optimisation strategies, KPI reporting, automation, and Q /Insights. You will also be the face of the project execution team to build cutting-edge technical tools for business growth.

Own entire delivery for Strategic/Grow accounts:
Wow the client with high quality bespoke insights and campaign performance. Own delivery of advanced insights and QBRs with recommendations
Active involvement in developing Presales/Pre-Campaign decks and proactive insights
Partner with AMs and Traders to maintain stickiness for these accounts through repeated campaign success and top-notch client servicing.
Bring in innovative analytics solutions to solve client business problem with the focus of increasing Share of Wallet
Brainstorm & identify upselling and cross-selling opportunities.
Identify opportunities & implement advanced activation use cases like Pred. Rtg., custom segmentation etc.
Build automated solutions for Strategic accounts for better client engagement.
New Data/API explorations and integration:
Execution, Measure adoption & impact
Identify automation opportunities and collaborating with Analyst for execution.
Provide technical expertise to the team in Python/R, Spark, Databricks, SQL, etc. and ensure tech best practices through code optimizations.
Function as a stakeholder for key Products to provide new feature testing, feature improvement and recommendations to improve MiQ product suite.
Proactive involvement in central DnA initiatives and arranging knowledge sharing sessions.
Responsible for mentoring and guiding Analysts and interns on core analytics competencies and programmatic/MiQ landscape
Active participation in hiring and onboarding initiatives for Analyst & Interns

Who are your stakeholders

As a Senior Analyst you are required to work with different stakeholders across the MiQ ecosystem:

Programmatic Traders:  As an analyst, you collaborate with traders to optimize campaigns. By leveraging your data analysis skills & understanding of the data landscape, you provide insights on audience targeting, ad performance, and bidding strategies. This helps traders make data-driven decisions, optimize their advertising campaigns, and improve overall campaign effectiveness and ROI.

Account Managers:  You work closely with account managers to leverage the power of data partnerships. Through your analysis, you help uncover valuable insights about customer behavior, market trends, and campaign performance. This information allows account managers to create a compelling narrative, enhance engagement with advertisers, and showcase the effectiveness of MiQ's advertising solutions.

Sales Representatives:  You will also be helping the sales team by creating insights based on the key market trends and events. Your analysis helps identify potential opportunities and develop a gripping sales narrative. Additionally, you assist in responding to Request for Proposals (RFPs) by providing data-driven insights and recommendations that help us in increasing the revenue streams.

Agencies & Clients:  Your expertise in data analytics and data sciences is invaluable for agency and advertiser clients. By providing detailed analysis reports & solutions, you empower them to make informed decisions regarding their marketing strategies. Your insights will help clients optimize their advertising budgets, target the right audience, and maximize the effectiveness of their campaigns. Additionally, you promote MiQ's internal solutions and capabilities, showcasing MiQ's unique value proposition in the programmatic landscape.

In summary, as a senior analyst, you add value by providing data-driven insights…