Marketer, Digital Marketing

Position: Performance Marketer
Location: Bengaluru

Job Title:

Performance Marketing Executive
Experience
1–3 Years
Location
48, Church St, Haridevpur, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001.

Employment Type

Full-Time
About the Role
We are looking for a data-driven and result-oriented Performance Marketing Executive to join our marketing team. The ideal candidate should have hands-on experience managing paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital marketing platforms. The candidate should be comfortable handling campaign planning, budget allocation, performance analysis, and lead generation objectives.

Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), You Tube, and display networks.
Manage monthly advertising budgets and ensure optimal allocation to maximize ROI and ROAS.
Monitor campaign performance metrics including CPC, CPA, CTR, Conversion Rate, ROAS, and Lead Quality.
Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
Create and manage lead generation, traffic, remarketing, and conversion-focused campaigns.
Work closely with the creative team to develop high-performing ad creatives and landing pages.
Track and report campaign performance using Google Analytics, Google Tag Manager, Meta Business Manager, and reporting dashboards.
Implement conversion tracking, pixels, UTM parameters, and event tracking.
Analyze customer acquisition funnels and identify opportunities for performance improvement.
Stay updated with the latest digital advertising trends, platform updates, and best practices.
Required Skills
1–3 years of hands-on experience in Performance Marketing.
Strong knowledge of Google Ads (Search, Display, Performance Max, You Tube).
Strong experience with Meta Ads Manager (Facebook & Instagram Ads).
Experience managing ad budgets ranging from ₹50,000 to ₹10,00,000+ per month.
Good understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
Knowledge of audience segmentation, remarketing, and funnel optimization.
Strong analytical and reporting skills.
Ability to optimize campaigns based on data and performance insights.
Proficiency in Microsoft Excel or Google Sheets.

Preferred Qualifications
Google Ads Certification and Meta Blueprint Certification are a plus.
Experience in Lead Generation, E-commerce, or B2B Performance Marketing.
Understanding of SEO, landing page optimization, and CRO (Conversion Rate Optimization).
Key Performance Indicators (KPIs)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate
Lead Volume & Quality
Revenue Generated from Paid Campaigns

What We Offer
Competitive salary and performance incentives.
Opportunity to work on high-budget campaigns.
Career growth in a fast-paced digital marketing environment.
Learning and certification support.