Performance Marketing Manager

Location: Bengaluru

We are looking for a results-driven Performance Marketing Manager to own and scale paid growth across Google, Meta, and App ecosystems. The role requires strong hands-on execution combined with strategic thinking on funnel optimization, experimentation, and ROI-driven scaling.

Key Responsibilities
Own and scale paid performance channels including Google Search, You Tube, Meta, App campaigns, and remarketing
Drive end-to-end funnel optimization from creative → landing page → conversion → remarketing
Plan and manage large monthly budgets with a clear focus on ROAS, CPA, and LTV
Lead creative strategy in collaboration with design and content teams; test messaging, formats, and hooks
Design and execute A/B tests across creatives, landing pages, and audience segments
Build and maintain dashboards and reporting for leadership with actionable insights
Work closely with product, tech, and sales teams to improve conversion rates and lead quality
Track user behavior and intent signals to optimize lead quality and downstream conversions

What We’re Looking For
5–6 years of hands-on experience in performance marketing at scale
Strong expertise in Google Ads (Search, You Tube, Display), Meta Ads, and App campaigns
Proven track record of managing ₹10

Cr+ annual spends with measurable ROI
Deep understanding of funnels, attribution, tracking, and experimentation frameworks
Familiarity with analytics tools (GA4, Firebase, Mixpanel, Appsflyer, etc.)
Experience in EdTech / Consumer Internet is a strong plus
Experience working with mobile apps and in-app conversion funnels
Prior exposure to high-intent lead funnels and sales-assisted conversions