CRO-Senior Manager

Location: Bengaluru

Company Overview:
Codilar is an award winning digital commerce agency that specializes in building enterprise-grade
ecommerce solutions for retail, B2B and B2C companies.

We leverage powerful and flexible platforms
like Adobe Commerce, Pimcore, Fluent Commerce etc to build highly customized and fully integrated
omnichannel commerce platforms for our clients.

With over 250+ people, Codilar is headquartered in Bangalore with offices in Dubai, Singapore,
Calicut,and Kolkata. We are the ecommerce technology partners for brands such as Aldo, Carter’s, Coach,
Kate Spade, Reebok, Candere by Kalyan Jewellers etc. We believe in the Win-Win-Win philosophy which
ensures growth and success for our employees, our customers and our investors.

Company Website:
Linkedin Profile:
Codilar

Job Description:

We are seeking a Senior Manager – CRO & Digital Experience to drive conversion growth and
enhance digital customer experiences across eCommerce platforms ( Magento/Adobe Commerce, Shopify
Plus etc.) & devices (Website, PWA & App). This role will focus on leveraging data, design strategy,
experimentation, and marketing technology to optimize customer journeys and deliver measurable
business impact for retail and eCommerce brands. The ideal candidate will bring a strong balance of
analytical thinking, UX understanding, and growth mindset to build and scale high-performing digital
experiences.

Key Responsibilities (15 Core Areas):

1. Enterprise CRO Strategy Leadership
Develop and implement full-funnel CRO strategies across:

● Product pages

● Category pages

● Checkout flows

● Mobile journeys

● Campaign landing pages

● Focus on revenue growth, AOV uplift, and conversion acceleration.

2. UI/UX Department Leadership
Lead the UI/UX team to:

● Design conversion-focused user journeys

● Improve usability, clarity, and trust signals

● Balance aesthetics with performance

● Standardize design systems across clients

● Ensure UX decisions are backed by behavioral data.

3. Customer Journey Architecture
Map and optimize:

● Awareness → Consideration → Purchase → Retention journeys

● Omnichannel experience flows

● Cross-device continuity

● Eliminate friction points in high-value retail journeys.

4. Experimentation & Testing Program Ownership
Build and scale an experimentation framework:

● Hypothesis-driven testing roadmap

● A/B & multivariate testing

● Segmentation-based personalization

● Statistical validity and reporting discipline

5. Retail & Category Intelligence
Deep understanding of:

● Electronics, fashion, beauty, lifestyle, etc.

● Category-specific buyer psychology

● High-ticket vs impulse purchase behavior

● Seasonal and promotional dynamics

● Apply retail context to optimization decisions.

6. Hands-on experience optimizing:

● Magento / Adobe Commerce

● Shopify Plus

● Headless commerce

● PWA storefronts

● Understand platform constraints and performance impact.

7. Web & Product Analytics Leadership
Own analytics ecosystem including:

● GA4

● Adobe Analytics

● Heatmaps & session recording tools

● Funnel analysis

● Cohort & retention tracking

● Translate data into business decisions.

8. Martech Ecosystem Architecture
Oversee integration of:

● CDPs

● Personalization engines

● A/B testing tools

● CRM systems

● Attribution models

● Marketing automation platforms

● Ensure seamless data flow across systems.

9. Personalization & Segmentation Strategy
Develop personalization frameworks:

● Behavioral segmentation

● Audience clustering

● Dynamic content delivery

● Product recommendations

● Focus on increasing LTV and AOV.

10. Performance & UX Technical Alignment
Collaborate with development teams to:

● Improve Core Web Vitals

● Reduce friction in checkout

● Optimize mobile performance

● Implement UX improvements without technical debt

11. Establish scalable:

● Design standards

● Testing frameworks

● CRO playbooks

● Conversion benchmarks

● Create repeatable growth systems.

12. Client Leadership & Strategic Advisory
Engage directly with enterprise clients:

● Present CRO roadmaps

● Justify strategy & experimentation

● Communicate KPIs clearly

● Defend optimization decisions with data

● Act as a trusted growth advisor.

13. Be accountable for:

● Conversion rate improvement

● Revenue per visitor

● AOV increase

● Cart abandonment reduction

●…