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Marketing Automation and Customer Data Specialist

Job in Bengaluru, 560001, Bangalore, Karnataka, India
Listing for: VRIZE
Full Time position
Listed on 2026-06-18
Job specializations:
  • IT/Tech
    Data Analyst
Job Description & How to Apply Below
Location: Bengaluru

Key Responsibilities
Design, build, and QA multi-step customer journeys using  Braze Canvas  with conditional logic and A B testing
Implement dynamic personalization using Liquid logic including conditional branching and templating
Manage and utilize Braze Catalogs for product feeds and dynamic content injection
Configure and troubleshoot campaign triggers such as custom events, attributes, and purchase data
Ensure campaigns scale effectively by considering rate limits, throttling, and performance constraints
Partner with data and engineering teams to ensure accurate and timely event and attribute availability via mParticle

Required Skills and Experience
6+ years of hands-on experience with Braze, including Canvas and campaign execution
Deep knowledge of Liquid logic for personalization and dynamic content
Strong experience with mParticle including event taxonomy design, user identity resolution, and data quality validation
Experience configuring  mParticle  connections and feeds to downstream tools including  Braze
Familiarity with mParticle debugging tools to validate event flow, attributes, and user profiles
Experience working with  Census  for data activation is a plus
Hands-on experience with  Braze SDKs for mobile and web , including implementation best practices and troubleshooting
Strong understanding of large-scale campaign execution and operational considerations

About the Company

VRIZE is a Global Digital & Data Engineering company, committed to delivering end-to-end Digital solutions and services to its customers worldwide. We offer business-friendly solutions across industry verticals that include Banking, Financial Services, Healthcare & Insurance, Manufacturing, and Retail. The company has strategic business alliances with industry leaders such as Adobe, IBM Sterling Commerce, Blue Yonder, IBM, Microsoft, Docker, Sisense, Competera, Snowflake, and Tableau.

VRIZE is headquartered out of Tampa (Florida) with a team size of 410 employees globally, currently, 100% of the clients undertaken are in the United States. Delivery centers are distributed in the US, Canada, Serbia, and India. Having stellar growth and future projections of 100% YOY for the last 3 years, the company has been successfully addressing its clients’ digital disruption needs.

Our continued success depends to a large extent on our ability to remain at the forefront of disruptive developments in the field of information technology and leaders/team members joining the force are expected to replicate the same.

VRIZE is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Individuals with disabilities are provided reasonable accommodation.
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