Senior Product Manager

Location: Bengaluru

Senior Product Manager – Web & Apps

Location:

Mumbai
Company:  Pinkvilla Media Pvt. Ltd.

About Pinkvilla
Pinkvilla is one of India’s leading digital media platforms covering entertainment, lifestyle, and pop culture, reaching millions of users across web and mobile apps. We are building the next generation of content experiences driven by product, data, and innovation.

Role Overview
We are looking for a Senior Product Manager to work on the product strategy, roadmap, and execution for Pinkvilla’s website and mobile applications (iOS & Android). This role requires a strong mix of consumer product thinking, data-driven decision-making, and execution excellence to enhance user engagement, retention, and monetization.

Key Responsibilities
Product Strategy & Leadership
Work with the product team in managing end-to-end product lifecycle for Pinkvilla’s web and app platforms
Define and drive the product roadmap aligned with business goals (traffic, engagement, revenue)
Identify new opportunities in content consumption, personalization, and user experience
User Experience & Growth
Improve user journeys across content discovery, reading, video consumption, and sharing
Drive SEO, app engagement, retention, and DAU/MAU growth
Optimize funnels (homepage → article → video → subscription/ad engagement)
Data & Analytics
Use tools like Google Analytics, Firebase, Mixpanel, etc. to track performance
Run A/B tests and experiments to improve conversion and engagement
Define and monitor key metrics: retention, session time, bounce rate, CTR
Monetization
Work closely with revenue teams to optimize ad placements, page performance, and yield
Explore new monetization streams (subscriptions, commerce integrations, branded content formats)
Execution & Collaboration
Collaborate with engineering, design, editorial, SEO, and sales teams
Translate business requirements into clear product requirements (PRDs)
Drive sprint planning, prioritization, and timely delivery
Platform & Performance
Improve site speed, app performance, and scalability
Ensure best practices in Core Web Vitals, app stability, and UX standards

Requirements
Experience
5 - 8+ years in Product Management (preferably in media, content, or consumer internet)
Proven experience managing high-traffic websites and mobile apps
Skills
Strong understanding of consumer behavior, content platforms, and engagement loops
Hands-on with analytics tools (GA4, Firebase, Mixpanel, etc.)
Experience working with SEO, content products, or ad-driven businesses
Ability to balance editorial needs + product scalability
Strong stakeholder management and communication skills
Technical Understanding
Good understanding of frontend/backend systems, APIs, CMS platforms
Familiarity with app ecosystems (iOS/Android), push notifications, and personalization engines