Senior Content Writer

Location: Bengaluru

About Testsigma
Testsigma is building the world's first Quality Intelligence Platform — the infrastructure layer that sits between every code change and every confident release. We help QA teams run test automation at speed and scale, without coding expertise, using plain English. Our customers include Cisco, Samsung, Bosch, Honeywell, and hundreds of leading QA teams globally. AI is rewriting software faster than at any point in history.

Code that used to take a quarter now ships in a week. The gap between how fast software is built and how confidently it can be released — that's the problem Testsigma exists to close. We are backed by Accel, Mass Mutual, and Strive, and headquartered in San Francisco with engineering teams in Bangalore.

WHY THIS ROLE EXISTS
Our ICP - QA leaders, automation engineers, and Dev Ops teams — are actively searching for guidance on test automation, shift-left quality, and AI in testing. We are not capturing that demand with the authority or volume it deserves. That changes with this hire.
This is a founding seat in the content function. The person who takes this role will not inherit a playbook — they will write it. You will own organic growth end-to-end, set the content standard, and build the system that scales with the company. You report to the Head of Marketing.

WHAT YOU WILL OWN
Organic traffic growth —  own keyword rankings and topic authority across assigned clusters. Set the strategy, produce the content, and be accountable for the numbers — not just the calendar.
ICP-focused content —  write for QA leaders, automation engineers, and Dev Ops teams. Every piece must reflect their language, workflows, and decision criteria — not a generic B2B persona.
Content architecture —  build and own topic cluster strategies — pillar and supporting content — with a clear rationale for every piece in the hierarchy.
Performance optimisation —  continuously audit and refresh existing content for ranking lift, CTR improvement, and conversion gains.
Campaign asset delivery —  deliver conversion-focused content for ABM programs, product launches, and webinars — on time, persona-matched, and campaign-ready.
Metrics ownership —  track keyword rankings, CTR, demo requests, trial sign-ups, and content-attributed pipeline. Own the numbers. Report them. Act on them.
AI-augmented production —  use GenAI and LLMs to scale research and drafting. Apply editorial judgment to ensure depth, accuracy, and differentiation.
Content standards —  set and maintain tone, voice, and quality standards across all marketing content — including assets produced by contractors or future hires.
MUST-HAVE REQUIREMENTS
4+ years of content writing in B2B SaaS or enterprise technology — you will walk us through a piece that ranked, what you did to get it there, and what it drove
Demonstrated, personally-owned organic traffic growth — before/after story with keyword, content change, and result. No team attribution
Working command of SEO — keyword research, content architecture, on-page optimisation, search intent, and refresh strategy. Active practice, not surface familiarity
AI fluency in content workflows — you actively use LLMs to accelerate research and drafting and know exactly where your judgment is irreplaceable
Ability to write for technical practitioners at depth — QA engineers and Dev Ops leads know when they're being written at versus written for
Self-directed metrics ownership — you pull your own reports, interpret trends, and act without waiting for a data analyst
Portfolio with range and results — blogs, landing pages, case studies, campaign copy — each with context on what it targeted and what happened. No portfolio, no conversation
GOOD-TO-HAVE SKILLS
Prior exposure to QA, testing, or Dev Ops — shift-left, CI/CD, test flakiness, automation debt — from lived experience, not research
Experience writing content for an ABM motion — persona-specific, account-tailored, conversion-focused
Experience building a content cluster strategy from the ground up
Background writing for a product in a category-creation or repositioning phase

Experience with link-building, digital PR, or original research as part of an organic growth…