Performance Marketing | Google Ads Specialist

Location: Bengaluru

Google Ads Specialist – D2C Growth | US & UK Markets

We are hiring a highly analytical and performance-driven Google Ads Specialist with strong experience managing D2C campaigns for the US & UK markets.

This opportunity is ideal for someone who has successfully scaled international eCommerce campaigns, optimized ROAS, and managed high-budget performance marketing initiatives.

Role Overview

You will own end-to-end Google Ads strategy and execution across:

- Search Campaigns
- Shopping Campaigns
- Performance Max (PMax)
- Display Ads
- You Tube Ads
- Remarketing Campaigns

You’ll manage international D2C campaigns with monthly ad spends up to $50,000, driving customer acquisition and revenue growth across global markets.

Key Responsibilities

- Own and scale Google Ads campaigns across US, UK, and European markets
- Drive performance focused on ROAS, CAC, conversions, and revenue growth
- Manage Search, Shopping, Performance Max, Display, You Tube, and Remarketing campaigns
- Execute full-funnel PPC strategies for D2C customer acquisition
- Perform audience targeting, keyword strategy, and campaign optimization
- Conduct A/B testing across creatives, bidding strategies, and landing pages
- Optimize conversion tracking using GA4, GTM, and Google Ads
- Collaborate with creative and CRO teams to improve conversion rates
- Analyze campaign performance and generate actionable insights
- Stay updated with Google Ads algorithm changes and new growth opportunities

Required Skills & Experience

- 5–7 years of hands-on Google Ads experience
- Strong experience handling D2C/eCommerce campaigns
- Mandatory experience scaling campaigns in the US & UK markets
- Proven success managing high-budget international campaigns
- Strong expertise in:
- Google Ads
- GA4
- Google Tag Manager (GTM)
- Google Search Console
- Google Keyword Planner

- Experience with conversion tracking and attribution setup
- Strong analytical and reporting skills

- Experience with Shopify-based brands is highly preferred
- Familiarity with tools like Hotjar, SEMrush, Ahrefs, VWO, or Microsoft Clarity is an advantage

Ideal Candidate

We are specifically looking for candidates who have:

- Worked extensively on international D2C campaigns
- Managed performance-focused eCommerce accounts
- Delivered strong ROAS for branded and non-branded campaigns
- Hands-on experience with Performance Max and Shopping campaigns
- Experience scaling revenue through data-driven optimization