Head of Growth, IT​/Tech

Location: Bengaluru

Head of Growth
Bambinos.live
Where every child learns, lives

Location:

On-site, India

Reports to:

Founder

Bambinos.live runs live, small-group classes for children ages 4 to 15 across India, serving around 8,000 students. We also build  Zing , a school operations analytics platform for K-12 schools in India. This role owns growth across both. One side, a consumer tutoring service driven by demos, retention, and word of mouth. The other, a B2B SaaS product driven by pipeline, product-led adoption, and account expansion.

You set strategy, run the playbooks, and own the number for both.

What You Will Own

A single, blended growth target across the company
End-to-end new student acquisition for Bambinos, from lead to paid enrollment
Retention, referrals, and lifetime value for Bambinos
Zing revenue pipeline: qualified demos and conversion to paid schools
Product-led adoption for Zing, including activation and seat expansion
Marketing budget allocation and blended CAC across both businesses

Key Responsibilities (Across Both Businesses)

Define the overall growth strategy and quarterly plans for Bambinos Tutoring and Zing
Own attribution, tracking, and reporting using UTMs and Metabase dashboards
Set CAC, payback, and ROAS targets by channel; reallocate spend on a weekly basis
Run structured experiments with clear hypotheses, success metrics, and decision rules
Build and lead a lean, high-impact marketing and growth team over time
Scale paid acquisition across Meta, Google, and emerging channels
Improve the demo-to-enrollment funnel in collaboration with sales and operations
Build referral and retention loops to drive repeat enrollment
Own content, Whats App, and organic growth channels that compound over time
Localize positioning for parents across regions and pricing tiers

Bambinos Tutoring (B2C)

Scale paid acquisition across Meta, Google, and new channels
Optimize the demo-to-enrollment funnel with sales and ops teams
Build referral and retention loops to increase repeat enrollments
Own content, Whats App, and organic channels for compounding growth
Tailor positioning for parents across geographies and price points

Zing Platform (B2B + PLG)

Build and scale pipeline targeting K-12 school decision-makers
Design and execute a product-led growth motion: trial, activation, and self-serve expansion
Test and refine pricing, including a three-tier flat-plus-seat model
Set up demo flows, onboarding journeys, and nurture sequences through to paid conversion
Partner closely with product on activation metrics and key growth levers

What We’re Looking For

5+ years of experience in growth or performance marketing with ownership of a revenue or acquisition target
Hands-on experience scaling paid acquisition on Meta and Google, with direct ownership of analysis and optimization
Experience across consumer and B2B SaaS motions, or a proven ability to ramp quickly into the second
Strong analytical skills across funnels, cohorts, attribution, and BI tools such as Metabase (SQL a plus)
A builder mindset—someone who ships campaigns and systems, not just manages agencies
Clear, effective writing and strong judgment on positioning and messaging

Nice to Have

Experience in edtech, K-12, or parent-facing products
Prior exposure to product-led growth within a SaaS environment
Familiarity with marketing automation, CRM, and lifecycle tools