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Job Description & How to Apply Below
About Us
At Tally, we’re driven by one core mission - making business simpler for everyone. As a pioneer in business management software, we have been the trusted partner of choice for over 2.5 million businesses across 100+ countries - many of them Micro, Small, and Medium Enterprises (MSMEs) that form the backbone of global economies.
Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fueled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more.
We believe in honouring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. If you are looking to make a real impact, grow with purpose, and be part of something meaningful, you’ll find your place we continue to grow, we are working towards a larger ambition - to become the technology backbone for global economic progress.
About Marketing
Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.
For us at Tally, brand marketing goes beyond visibility. It's about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.
Role: Associate Manager– Web Development
Relevant
Experience:
4 to 6 Years
Location:
Bangalore
What You Will Own
In this role, you will take ownership of the end-to-end web and growth lifecycle — from contributing to UI development and solutioning, through develx`opment, API integrations, AI-driven automation, and implementation.
You will help build scalable, SEO-friendly, and high-performing web experiences. Alongside development, you will implement AI-driven solutions to enhance organic visibility across Google Search and emerging AI search experiences and improve lead generation and conversions.
Ensure all pages, features, and integrations deliver optimal performance, responsiveness, and a seamless user experience using HTML, Bootstrap, JavaScript, PHP, and MySQL.
You will also:
Build and manage API integrations for marketing, analytics, and lead workflows.
Implement technical SEO best practices (schema, indexing, Core Web Vitals).
Automate repetitive marketing and content processes using AI tools.
Perform thorough unit testing and collaborate closely with QA teams and stakeholders during integration, system testing, and UAT to ensure high-quality outcomes.
Where Your Expertise Meets Our Future
Hands-on experience in web-based application development, preferably in Word Press (custom themes/plugins).
Strong problem-solving skills with a focus on performance and scalability.
Experience designing and developing web applications using Word Press, HTML, CSS, PHP, JavaScript, and MySQL.
Solid understanding of UI development and MVC frameworks.
Technical Expertise:
Strong experience with PHP, jQuery, HTML, CSS, JavaScript, AJAX.
Hands-on experience with RESTful APIs, third-party integrations, and webhooks.
Experience working with Bootstrap framework.
Good knowledge of CI/CD processes and deployment workflows.
Marketing & SEO (Must-have):
Understanding of technical SEO (crawlability, indexing, structured data, page speed)
Experience with SEO tools and plugins like Yoast SEO or similar
Familiarity with analytics platforms like Google Analytics and Google Search Console
AI & Automation (Highly Preferred):
Experience or strong interest in implementing AI tools in marketing workflows
Ability to automate content, SEO tasks, and reporting using AI and APIs
Familiarity with prompt-based tools and AI-assisted development
The Scope of Your Influence
Develop and…
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