Performance Marketing Manager; B2B

Position: Performance Marketing Manager (B2B)
Location: Bengaluru

Client - One of the Top Management Consulting Firms in India in the Consumer Internet Space

We are looking for a sharp, numbers-driven B2B performance marketing Specialist expert to own

and scale paid media engine. You will be responsible for planning, executing, and optimising campaigns across Linked In, Google, and programmatic channels – driving TOMA (Top of Mind Awareness) and inbound demand from target audience of CXOs, fund managers, investors, and founders.

KEY RESPONSIBILITIES

Linked In Ads

- Plan and manage full-funnel Linked In campaigns — Sponsored Content, Thought Leader Ads, Document Ads, Lead Gen Forms, and Conversation Ads
- Build precise audience segments using job titles, seniority, company size, Linked In groups, and matched/ lookalike audiences
- Own budget allocation, bid strategy, and pacing across campaign objectives (Awareness, Engagement, SQL generation and funnel/stage tracking)
- Collaborate with content and design teams to develop high-performing ad creatives and copy; run structured A/B tests
- Optimise campaigns weekly based on performance data
- Coordinate with ABM programs to ensure paid media coverage of priority accounts at each funnel stage

Google Ads

- Manage Search, Display, and You Tube campaigns — from keyword strategy and Ad copy to bidding and landing page alignment
- Build and maintain keyword lists across branded, non-branded, and competitor clusters; manage negative keyword hygiene

Programmatic and;
Paid Social

- Plan and execute programmatic display campaigns via DV360 or equivalent DSPs to extend reach across target account universe
- Coordinate with ABM programs to ensure paid media coverage of priority accounts at each funnel stage

Analytics and Reporting

- Own performance dashboards in Google Ads, Linked In Campaign Manager, GA4, and marketing platform such as Hub Spot
- Track and report on CPL, ROAS, MQL volume, cost per MQL, pipeline attribution, and campaign ROI
- Build multi-touch attribution models to understand the true contribution of paid channels to revenue pipeline
- Deliver weekly performance snapshots and monthly strategic reviews to the Marketing Head

- WHAT YOU BRING
- 3–6 years of hands-on B2B performance marketing experience
- Proven track record managing Linked In Ads and Google Ads independently, with measurable pipeline outcomes
- Strong understanding of B2B paid media for high-consideration, long-cycle purchases — not e-commerce or B2C
- Hands-on experience with programmatic platforms (DV360, Demandbase, Influ2, or equivalent)
- Proficiency with GA4, Google Tag Manager, and Hub Spot for conversion tracking and attribution
- Analytics-driven mindset – comfortable pulling your own reports, spotting trends, and making optimisation calls without waiting to be asked
- Self-starter; comfortable operating with autonomy while keeping stakeholders informed