Digital Marketing Specialist

Location: Bengaluru

ITSS is seeking a results-driven Digital Marketer to join its Global Marketing Team. In this role, you will design and execute integrated digital campaigns that generate pipeline, elevate brand awareness, and support ITSS's expansion across international markets. You will work cross-functionally with product, sales, and regional teams to ensure consistent, high-impact messaging across all digital touchpoints.

Key Responsibilities
• Plan, execute, and optimise multi-channel digital marketing campaigns across SEO, SEM, social media, email, and display advertising.

• Manage end-to-end campaign life cycles from brief to performance analysis, ensuring alignment with global go-to-market strategies.

• Collaborate with regional teams to localise campaigns for key markets, including APAC, EMEA, and the Americas.

Content & SEO
• Develop and maintain a content calendar aligned with product launches, industry events, and demand-generation goals.

• Produce and/or oversee the creation of high-quality digital content: blogs, landing pages, whitepapers, case studies, and video scripts.

• Drive organic growth through technical SEO audits, keyword strategy, and on-page/off-page optimisation.

Paid Media & Demand Generation
• Manage paid media budgets across Google Ads, Linked In, Meta, and emerging platforms; continuously optimise for ROAS and CPL.

• Build and manage marketing automation workflows (Hub Spot / Marketo / Pardot) to nurture leads through the funnel.

• Coordinate with the sales team to align marketing qualified lead (MQL) targets and hand-off protocols.

Analytics & Reporting
• Define, track, and report on KPIs including traffic, conversion rates, MQLs, pipeline influence, and revenue attribution.

• Leverage Google Analytics 4, Salesforce, and BI tools to derive actionable insights and present findings to senior stakeholders.

• Conduct A/B and multivariate testing to continuously improve campaign and landing-page performance.

Brand & Communications
• Ensure all digital assets adhere to ITSS global brand guidelines and voice-and-tone standards.

• Manage the company website's digital experience, coordinating with web developers on UX improvements and CRO initiatives.

• Monitor the competitive landscape and identify opportunities to differentiate ITSS positioning in the market.

Qualifications & Experience Essential
• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 3–6 years of hands-on digital marketing experience, ideally within a B2B technology or IT services environment.

• Proficiency with marketing automation platforms (Hub Spot, Marketo, or equivalent) and CRM systems (Salesforce).

• Strong working knowledge of Google Analytics 4, Google Tag Manager, and SEO tools (SEMrush, Ahrefs, or Moz).

• Excellent written and verbal communication skills in English; additional language proficiency is an advantage.

What we offer
• Competitive salary package with performance-linked bonus.

• Exposure to global campaigns spanning 30+ markets and enterprise-level technology clients.

• Flexible / hybrid working model with a globally distributed, diverse team.

• Continuous learning budget for certifications, conferences, and professional development.

• Clear career progression path within ITSS Global Marketing and broader business units.

• Collaborative culture built on innovation, accountability, and inclusion.

How to Apply

Please submit your CV, a brief cover letter (max 400 words), and links to 1–2 campaigns or digital projects you have led. Applications are reviewed on a rolling basis.

Email: [HIDDEN TEXT] | Subject line:
Digital Marketer – [Your Name]

ITSS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.