Growth Marketing Associate

Location: Bengaluru

JOB DESCRIPTION

Growth & Demand Generation
Plan, execute, and optimize multi-channel monthly campaigns
Drive product marketing initiatives for launches, feature adoption, onboarding, and retention
Build and manage campaigns and marketing automations across email, Linked In, Whats App, webinars, communities, partnerships, and paid channels
Execute Linked In outbound and account-based marketing campaigns using tools like Meet Alfred and similar automation platforms
Own campaign execution end-to-end — from strategy and targeting to daily monitoring, weekly reporting dashboards and optimization
Run A/B tests and experiments to improve funnel conversion and engagement metrics proactively
Marketing Automation & Lifecycle
Design and manage lifecycle journeys and automated engagement workflows for acquisition and retention
Build user journeys, drip campaigns, segmentation, and trigger-based automation using Clever Tap and Zoho Marketing Automation
Improve activation, engagement, and retention through personalized customer journeys
Ensure proper campaign tracking, attribution, and reporting systems are in place
Work closely with CRM and product data to create scalable lifecycle programs
AI & Process Automation
Use AI tools like Claude, ChatGPT, MCP workflows, and automation platforms to streamline marketing operations
Build automations for reporting, campaign workflows, lead routing, content ops, and repetitive tasks
Identify opportunities to improve execution speed and operational efficiency using AI-first workflows
Experiment with no-code/low-code automation tools and integrations
Analytics & Data
Analyze campaign performance and derive actionable insights
Work with marketing and product data to improve conversion, engagement, and retention metrics.
Create dashboards and reports to monitor funnel performance and campaign ROI
Understand and optimize key growth metrics like CAC, CPL, CTR, activation, retention, and conversion rates
Collaborate with product and sales teams using data-backed insight

REQUIREMENTS
3–4 years of experience in growth marketing, lifecycle marketing, demand generation, or marketing operations
Proven experience executing campaigns independently end-to-end
Strong hands-on experience with Clever Tap, Zoho Marketing Automation, Hub Spot, MoEngage, or similar tools
Good understanding of customer journeys, funnel optimization, segmentation, and lifecycle marketing
Hands-on experience with Linked In outbound campaigns and tools like Meet Alfred, Expandi, Apollo, or similar platforms
Strong analytical skills with comfort working on campaign data, dashboards, spreadsheets, and reporting
AI-first mindset with practical experience using tools like Claude, ChatGPT, MCP workflows, and automation platforms
Ability to work independently with high ownership and execution speed
Strong communication and cross-functional collaboration skills