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Job Description & How to Apply Below
Role Overview :
We are looking for a dynamic and strategic Group Head – Media Planning & Buying to lead end-to-end media planning and execution for a portfolio of clients across brand mandates. This role requires a strong blend of client servicing, strategic thinking, and hands-on media expertise across digital platforms.
Department:
Media Planning and Buying
Role Category: Mid Senior
Reporting Manager
Title:
Director
Location:
Bangalore
Key Responsibilities:
1. Client Servicing & Stakeholder Management
Act as the primary point of contact for key brand media clients
Understand client business goals and translate them into effective media strategies
Build strong relationships with internal and external stakeholders
Present media strategies, performance reports, and optimization plans to clients
2. Media Planning & Strategy
Develop integrated digital media plans across channels.
Align media strategies with both performance (ROI-driven) and branding (awareness & reach) objectives
Identify audience cohorts, channel mix, and budget allocation for maximum efficiency
Stay updated with platform innovations and incorporate them into planning
3. Annual Operating Plans (AOPs) & Forecasting
Lead the creation of AOPs, quarterly and monthly media roadmaps
Forecast spends, performance metrics, and growth opportunities
Track plan vs. actuals and optimize for improved outcomes
4. Campaign Execution & Optimization
Oversee campaign setup, trafficking, and execution across platforms
Ensure timely delivery and adherence to campaign KPIs
Work closely with platform teams for continuous optimization (bidding strategies, creatives, targeting, etc.)
Troubleshoot performance issues and implement corrective measures
5. Data Analysis & Reporting
Analyze campaign performance and derive actionable insights
Prepare detailed reports and dashboards highlighting key metrics and learnings
Present data-driven recommendations to improve campaign effectiveness
6. Team Collaboration & Leadership
Mentor and guide AMs/Managers within the team
Collaborate with strategy and analytics teams for integrated campaign delivery
Ensure process adherence and operational efficiency
Key Requirements:
8-9 years of experience in digital media planning & buying
Has worked on full funnel brand campaigns
Strong understanding of platforms like Com Score, GWI, TGI etc.
Experience in handling both performance and brand campaigns
Proven track record of managing client relationships independently
Strong analytical mindset with proficiency in Excel and reporting tools
Excellent communication and presentation skills
About Omnicom Media:
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter.
The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub;
Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit
About Interactive Avenues:
Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.
Our Commitment to Diversity, Equity & Inclusion:
We are committed to building a workplace that embraces diversity, equity, and inclusion. We encourage applications from individuals of all backgrounds and identities, irrespective of gender, race, ethnicity, nationality, age, sexual orientation, gender identity, disability, religion, marital or socio-economic status.
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