Programmatic Performance Specialist

Location: Bengaluru

Role Overview
We are seeking a results-driven  Programmatic Performance Specialist  focused on driving high converting
CPA (Cost Per Action) and CPL (Cost Per Lead) campaigns. In this role, you will be
responsible for end-to-end campaign execution, bid optimization, audience architecture, and performance
scaling across Display & Video 360 (DV360) and Beeswax / Free Wheel. You will operate at the
intersection of data, creative strategy, and ad tech to deliver measurable business outcomes and hit
direct-response targets.

Key Responsibilities
Campaign Execution & Management:  Traffic, launch, and manage full-funnel programmatic campaigns (display, video, and native) across DV360 and Beeswax / Free Wheel.
Bidding & Algorithmic Optimization:  Adjust bid strategies, line-item settings, pacing, and contextual targeting to maximize conversions while achieving Target CPA/CPL goals.
Tracking & Ad Ops Integration:  Partner with Ad Ops to set up, QA, and troubleshoot conversion tracking (Floodlight tags, GTM, server-side tracking, and pixels) to ensure accurate performance attribution.
Performance Tracking & Analytics:  Daily tracking of core KPIs (Cost Per Acquisition, Cost Per Lead, Conversion Rate, eCPM) and rapid troubleshooting of tracking or delivery anomalies.
Audience Architecture:  Architect and deploy audience targeting strategies leveraging 1st-party CRM data, custom intent/affinity segments, and 3rd-party data for targeted prospecting and retargeting.
Creative Strategy & A/B Testing:  Work cross-functionally with creative teams and ad ops to align landing pages, dynamic ad formats (DCO), and ad messaging with conversion goals.
Brand Safety & Quality Assurance:  Enforce strict brand safety, fraud prevention, and viewability standards using verification tools (e.g., IAS, Double Verify, MOAT) to protect budgets and ad quality.

Requirements & Qualifications

Experience:

2 to 5+ years of hands-on experience managing programmatic buying platforms with a strong focus on direct-response and performance metrics.
Platform & Ad Tech Expertise:  Deep hands-on knowledge of DV360 and Beeswax / Free Wheel. Working knowledge of related Google Marketing Platform tools such as Campaign Manager 360 (CM360), Google Analytics (GA4), and Google Tag Manager (GTM).
Analytical

Skills:

High proficiency in data analysis, pivot tables, and using performance data to inform creative, bidding, and audience directions.
Attribution Knowledge:  Solid understanding of digital attribution models (Multi-Touch, Data-Driven, Last-Interaction) and conversion funnel measurement.

Certifications:

Google Marketing Platform (DV360, CM360) or Programmatic Advertising certifications are strongly preferred.

Soft Skills:

Excellent communication, presentation, and problem-solving skills to clearly translate complex data insights to clients and non-technical stakeholders.