Cluster Head - Performance Marketing

Location: Bengaluru

Job Title :
Cluster Head - Performance Marketing

Reporting:

- Head of Media Strategy

Hi! We are Wirality!

We are a digital first agency that excels in both creative and performance.

Our fundamental belief is that there are brands and consumers, and then there is the internet, that connects the two like a bridge. We operate on this bridge, bridging the gap between the two by creating relevant cultural conversations.

We refer to this philosophy as the 'ART X MATH' approach. Where an integrated approach of creative & media, helps us deliver an incrementally higher ROI.

Infused with the DNA of a digital-first environment and an entrepreneurial spirit. Being an independent agency affords us the freedom to be bold and the agility to navigate away from conventional practices in the industry.

Reporting Of

The Role

This role reports to the  Head - Media Strategy

Summary

We're looking for someone who will lead our performance marketing team. We aren't looking for a person with a long list of achievements or educational qualifications. We are looking for someone who:

Has a natural leadership spirit and loves digital advertising.
Can manage Client servicing and Strategy both (We believe they need to be one and the same in 2026)
Has a sound understanding of both digital advertising platforms as well as creative best practices..
At Least 5 years of experience in the industry.

Here's where you come in.

A leader who supervises the day to day operations on accounts while owning all strategic initiatives.
Keeping the show running and ensures every stakeholder is motivated to perform day in day out.
A big thinker yet hands-on in execution.
Driving new business
P&L ownership of your cluster of accounts..

Expanded

Job Description

Management :

Act as the overall management & supervision of a client's business, ensuring that we are delivering for the client's business everyday.
Drives all marketing proposals for your cluster of accounts and acts as the principal custodian of the brand's quarterly and annual goals.
Leads with partner(s) to develop strategic client initiatives to deliver on their KPIs by leveraging capabilities.
Strengthen and own client - agency relationships (and all other stakeholders) and ensure the rest of the team maps well to the overall account goals.
Ensure that all client initiatives run on time and on budget.
Lead and shape client presentations and confidently present, as and when required.

Growth

Proactively identify needs of the client and business to sell-through incremental campaign opportunities to clients, that help them achieve the most efficient returns;
Supervise campaigns that result in the overall marketing dollars, while delivering best in class work that help grow client business.
Has proven ability to sell in new business and strategically grow a portfolio, building relationships wider & higher in an organization. This includes helping sell creative ideas that are on strategy.
Drive long term project planning in conjunction with the head of media.

Strategy

Brings the consumer's world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
Acts as an ambassador in the development of new insights, audience segmentation and cultural analysis that will build clients' businesses.
Reviews qualitative, quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
Oversees larger campaign productions (e.g complex video or multiple channel campaigns that require more senior oversight)
Lead annual planning sessions and lead development of campaign proposals

Financial acumen

You deliver all projects on time and within budget for your account.
Be able to anticipate production costs, logistics, watch-outs, and what ideas are doable / not doable within a client budget.
Ensures all scopes and schedules are completed and signed in a timely manner while working alongside finance & ops lead to keep a handle on monthly billing and scope tracker.

Must Have Experience In

Building and managing teams of between 10 to 25 people
Scaling teams while co creating a blueprint and vision for the team's expansion
Technical knowledge and first hand practitioner ship of performance marketing
Strong understanding of creativity in particular understanding use of UGC ads for performance marketing

Platforms and Tools

Meta Ads Manager
Google (Search, Perf Max, Discovery)
Google Analytics
Google Trends
Google Data Studio or Supermetrics
Hotjar
Shopify tools

The Platinum Rules For Working Here Are

Lead by example
EQ over IQ
Solution over problem

Application Process

Step 1:
Check out our culture memo here
- Step 2:
Send us your CV to [HIDDEN TEXT] along with why you think you will be ideal for this job.

Step 3:
If you are shortlisted then we will get in touch with you with the next steps.

Note:

Due to overwhelming responses in the past, only shortlisted candidates will be responded to. If you wish to skip past the que, kindly write in to us on [HIDDEN TEXT] with your…