P&L Head- Retail

Location: Bengaluru

Role Objective

As the P&L Lead for Hardlines EBOs, you will own the financial health and retail strategy for Cult’s premium hardware portfolio. This role is centered on driving the growth of two key sub-categories:
Fitness Equipment (Treadmills, Spin Bikes, Rowers) and Massage Chairs. You will be responsible for building a profitable, scalable retail format that serves as a physical touchpoint for customers to experience and purchase high-investment hardware.

Key Responsibilities

1. Financial Performance & P&L Ownership

- Complete P&L accountability for the Hardlines EBO vertical, managing revenue targets, gross margins, and store-level EBITDA.
- Formulate mid-to-long-term financial plans, balancing the rapid scale-up of new stores with the profitability of existing outlets.
- Monitor Unit Economics closely, with a focus on optimizing the high-CAPEX nature of show rooming large equipment like Treadmills and Massage Chairs.

2. Sales Strategy & Revenue Planning

- Develop and execute sales strategies for the Fitness Equipment and Massage Chair categories, leveraging Cult’s 1mn+ member ecosystem for lead generation.
- Implement data-driven pricing and promotional strategies to increase conversion rates and Average Order Value (AOV).
- Design promotional frameworks and financing schemes (EMI, Exchange offers) to reduce the barrier to purchase for high-ticket hardware.

3. Retail Operations & Expansion

- Standardize the EBO layout to effectively showcase large-form hardware, ensuring the visual merchandising (VM) reflects a premium brand experience.
- Identify and secure strategic high street retail locations based on demographic data and proximity to Cult gym clusters.
- Oversee store-level inventory health, ensuring the right mix of Treadmills, Spin Bikes, and Massage Chairs is available based on local demand.

4. Cost Levers & Operational Efficiency

- Manage critical retail cost levers:
Rent-to-Revenue ratios, specialized manpower productivity, and store-level operating expenses.
- Optimize inventory turns to prevent capital lock-up in large-form equipment while maintaining high fulfillment rates.
- Implement rigorous SOPs for store staff training, focusing on product demonstration skills for technical hardware.