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Job Description & How to Apply Below
About the Role
We are looking for a highly driven Outbound SDR / Inside Sales Executive who can proactively identify, engage, qualify, and convert high-potential prospects into qualified sales opportunities for greytHR.
This role is not limited to traditional cold calling. The ideal candidate should be comfortable using AI-powered prospecting, sales intelligence, automation, Linked In, email, and CRM tools to identify the right accounts and decision-makers and build a strong outbound pipeline.
The candidate should have a data-driven, technology-first approach to prospecting and be comfortable experimenting with AI tools to improve research, personalization, outreach, and productivity.
Key Responsibilities
1. Outbound Prospecting
Identify and research target accounts within the defined ICP.
Prospect into mid-market organizations across relevant industries.
Identify key decision-makers such as HR Heads, CHROs, HR Directors, CFOs, Founders, and Business Leaders .
Build and maintain a healthy prospect pipeline through multi-channel outreach.
2. AI-Powered Prospecting
Use AI tools to identify prospects, research accounts, understand buyer profiles, and personalize outreach.
Leverage AI for account research, lead prioritization, email/message personalization, and prospect intelligence.
Experiment with new AI-powered sales and prospecting tools to improve productivity and conversion.
Use AI responsibly to improve the quality and relevance of outreach rather than relying on generic automated messaging.
3. Prospecting & Sales Tools
Hands-on experience with tools such as:
Linked In Sales Navigator
Apollo
Zoom Info / Lusha / similar sales intelligence platforms
Outreach / email sequencing tools
CRM Efficiency & Data Management
AI tools such as ChatGPT, Gemini, Claude, or equivalent AI-powered sales/research tools
Calling and engagement platforms
4. Multi-Channel Outreach
Execute structured outreach through calls, emails, Linked In, and other relevant channels.
Follow a defined prospecting cadence and consistently follow up with prospects.
Create personalized messaging based on account, industry, role, and business context.
Handle objections and create meaningful conversations with prospects.
5. Qualification & SQL Generation
Understand prospect pain points, business requirements, authority, timeline, and potential fit.
Qualify prospects based on defined BANT/qualification criteria.
Convert qualified conversations into Sales Qualified Leads (SQLs) and meaningful sales opportunities.
Coordinate closely with BDE/Account Executives for demo handovers.
6. CRM & Data Discipline
Maintain accurate and updated prospect/account information in Salesforce.
Ensure every prospect interaction, follow-up, qualification, and opportunity is properly recorded.
Track outreach activity, response rates, meetings, SQLs, and pipeline contribution.
7. Performance & Pipeline Ownership
Consistently achieve monthly and weekly outbound activity and SQL targets.
Build a healthy pipeline rather than focusing only on activity volume.
Analyse outreach performance and continuously improve messaging, targeting, and conversion.
Take ownership of assigned territories/accounts and drive them through the outbound funnel.
Required Skills & Experience
2–3 years of experience in B2B outbound sales, SDR, BDR, Inside Sales, or Demand Generation.
Experience selling SaaS / HR Tech / Enterprise Technology solutions is preferred.
Strong experience in outbound prospecting and cold calling.
Proven experience using Linked In Sales Navigator and sales prospecting/intelligence tools.
Hands-on experience with AI tools for prospecting, research, personalization, or sales productivity.
Strong understanding of ICP identification, account research, lead generation, and prospect qualification.
Experience working with CRM systems, preferably Salesforce.
Strong written and verbal communication skills.
Ability to engage senior stakeholders and decision-makers.
Strong follow-up discipline and ability to manage multiple prospects simultaneously.
Comfortable working with targets, metrics, and pipeline goals.
Strong analytical and problem-solving mindset.
AI & Technology Competency – Mandatory
The candidate should demonstrate practical knowledge of how AI can be used in modern outbound sales.
Candidates should be able to demonstrate experience in areas such as:
Using AI to research accounts and prospects.
Using AI to identify relevant personas and buying signals.
Creating personalized email/Linked In messaging using AI.
Using AI to summarize…
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