Social Media and Comms Lead

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Secure

W2 is a small but rapidly-scaling cybersecurity startup looking for a social media and communications lead who can master best practices on Linked In while also deftly managing an external comm negotiable drumbeat with our PR agency.

You’ll own Linked In, grow the right audience, and make sure our executives and subject‑matter experts show up with a consistent, smart point oferoen.

• Build our social footprint from the ground up — strategy, voice, formats, posting cadence
• Turn complex cybersecurity/identity topics into approachable, platform‑native content
• Spot good entry points into industry conversations and get us participating
• Build and maintain an engaged audience made up of customers, prospects, partners, and influencers

• Create and maintain Linked In profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly
• Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post
• Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events ٿين, competitive moments, and more
• Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes
• Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses
• Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns

• Own the full social content workflow —ൈ, creation, approvals, publishing
• Rework existing assets into short, native posts for each platform
• Leverage freelancers/creators as needed for video, motion, carousels, and short clips
• Use AI tools everywhere it makes sense to move faster, test more, and keep quality high

• Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee‑post performance
• Where possible, connect social activity to the CRM and report on social‑sourced meetings and opportunities
• Highlight which topics, formats, and people are driving pipeline‑adjacent conversations, and create a simple internal leader board

• Experience in B2B SaaS or cybersecurity — you understand the audience and the buying committees
• A track record of building or maturing social programs on Linked In (and ideally Reddit/You Tube) for a technical/B2B brand
• Very strong short‑form writing — posts, hooks, and DMs that sound human and useful
• Basic experience working with PR agencies and press
• Experience activating employees on qad social (training, playbooks, ghostwriting, profile clean‑up), not just managing a corporate handle
• Ability to flip between strategy and execution — build the plan and ship the post

Associate

Full‑time

Marketing and Writing/Editing

Computer and Network Security