Senior Field Marketer, EMEA Retail

Bloomreach is building the world’s premier
agentic platform for personalization
.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the
entire
customer journey.

• We're taking
  autonomous search
  mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
• We’re making
  conversational shopping
  a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
• We're designing the future of
  autonomous marketing
  , taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

We are looking for a Senior Field Marketer with a knowledge of the EMEA region to help us meet our ambitious growth targets in the region.

A Field Marketer at Bloomreach is someone who owns the accounts, contacts and marketing strategy and execution for their region. This person is also responsible for allocating the marketing budget across partner, customer and prospect activities.

You’ll have to work closely with our Events, Digital, Brand and Partnerships teams to build, own and execute a regional marketing strategy for our target industries. It’s an exciting role that requires good communication skills, the ability to collaborate with a wide network of internal and external stakeholders and a self-starting attitude to getting things done!

You’ll be responsible for growing the value and number of sales opportunities for the region as well as owning all customer and partner marketing within the region. That means running hosted workshops, dinners, webinars and other events and campaigns for all of Bloomreach’s partners, customers and prospects in the region.

• Want to grow your career as a marketer and gain experience working alongside a cross-functional team of Digital, Events, and Regional Marketers?
• Have you got a deep knowledge of the culture, languages and marketing ecosystem in the region that you want to put to use as part of a wider EMEA Marketing team?
• Are you interested in owning and executing Bloomreach’s marketing strategy for EMEA?
• Are you looking to work in a fast-paced,
  venture capital backed software-as-a-service tech company?
• Have experience of or an interest in e-commerce, personalisation and AI?
• Want to have immediate, tangible results?

• Create, own and execute the regional marketing strategy for Bloomreach products in the EMEA region
• Report on sales and marketing KPIs and analyse the end-to-end sales pipeline for the region
• Create and run all regionalised campaigns in the region including dinners, workshops, webinars, direct mail campaigns, emails, landing pages and more
• Align with the Channel/Sales team to deliver priority campaigns and initiatives
• Lead the evaluation and analysis of marketing performance in the region and recommend improvements
• Self-starting,
  enthusiastic individual who is willing to take innovative approaches and responsibility for outcomes
• Strong communication skills in English and at least one of French, Italian, Spanish (required)
• Ideal candidate would have experience of working in a B2B Software as a Service organisation and/or experience working in e-commerce industry
• Experience in AI, Hub Spot, Salesforce, Wordpress preferred

• You’ll be joining the Europe, Middle East and Africa (EMEA) Demand Generation team which is a part of Bloomreach’s Marketing department
• We’re responsible for growing Bloomreach’s pipeline of potential sales opportunities by using all marketing channels at our disposal to raise brand awareness of Bloomreach and engage prospective customers with our marketing messaging
• The team…