Brand Media Lead

About the role:

We’re looking for a Brand Media Lead to own the strategy, planning, and execution of Webflow's brand media investments. This role sits at the intersection of brand strategy and media execution, translating campaign objectives into high-impact media plans that build awareness, shift perception, and drive consideration among our target audiences.

Location:

Remote-first (United States; BC & ON, Canada). Full-time, Permanent, Exempt. The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. The base pay ranges are organized into zones by geographic markets, and the specific base pay within the range is determined by location, experience, knowledge, qualifications, and skills.

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each geographic pay zone. Confirm the zone for your location with your recruiter.

• Translate brand briefs into comprehensive media plans, including channel selection, targeting strategy, reach/frequency goals, flighting, and geographic consideration
• Research and recommend channels and vendors based on audience behavior, campaign objectives, and budget efficiency
• Develop buying strategies across programmatic, reservation-based, and direct buys; determine optimal CPM, CPV, and other buying methods
• Stay current on media trends, emerging platforms, and innovations in brand advertising (CTV, retail media, audio, digital OOH, etc.)
• Execution & Optimization
  • Negotiate and finalize media plans with vendors, securing favorable rates and added-value opportunities
  • Direct contractor resources in execution, including trafficking, budget management, and campaign setup
  • Manage live campaigns to ensure delivery against goals; troubleshoot pacing issues and optimize in-flight performance
  • Ensure brand safety and viewability standards are met across all placements
• Measurement & Reporting
  • Partner with Marketing Analytics to design measurement frameworks, including brand lift studies, MMM inputs, and incrementality testing
  • Analyze campaign performance and synthesize insights into actionable recommendations for future planning
  • Build post-campaign recaps that connect media execution to brand and business outcomes
• Cross-Functional Partnership
  • Collaborate with Brand Strategy on campaign briefs, ensuring media plans ladder up to brand objectives and target definitions
  • Work with Creative teams to align on asset specifications and delivery timelines
  • Partner with Growth Marketing on integrated campaigns that span brand and performance objectives

Requirements:

• 5-8+ years of experience in media planning/buying, with significant focus on brand/awareness campaigns (not exclusively performance/direct response)
• Strong understanding of media buying methods (auction vs. reservation, CPM vs. CPV, upfront vs. scatter) and negotiation experience
• Deep expertise across brand media channels: CTV/OTT, programmatic display, streaming audio, digital out-of-home, and/or traditional media
• Experience working with DSPs (The Trade Desk, DV360, etc.), ad servers, and brand measurement tools
• Fluency in brand measurement methodologies: brand lift studies, MMM, attention metrics, reach/frequency optimization
• Track record of translating campaign briefs into effective media strategies that deliver against brand KPIs

You’ll thrive as a Brand Media Lead if you:

• Excellent communication skills—able to present media strategies to stakeholders and synthesize complex data into clear narratives
• Agency or in-house experience at a B2B technology company or high-growth brand
• Experience building brand media functions from the ground up or scaling existing programs
• Familiarity with media agency RFP processes and managing external agency relationships
• Experience with integrated campaigns that span brand awareness through demand generation
• Background in SaaS, developer tools, or creative/design technology…