VP Marketing

Overview

Own The Strategy. Execute le What Works. At BJAK, we're building Southeast Asia's leading digital insurance platform — and our growth depends on world-class marketing. We're looking for a Head of Marketing based in London (remote-friendly) who thrives at the intersection of strategy, execution, and analytics. Someone who doesn't just build plans but drives performance, leads teams, and isn't afraid to get hands-on when needed.

This is a high-ownership role designed for someone who can lead integrated marketing efforts across digital, brand, content, and campaigns — and who thrives in a performance-obsessed, fast-moving startup culture.

This is a high-ownership role designed for someone who can lead integrated marketing efforts across digital, brand, content, and campaigns — and who thrives in a performance-obsessed, fast-moving startup culture.

• You'll lead marketing efforts that directly impact user acquisition, retention, and brand awareness
• Your work will shape how millions of users perceive, engage, and trust our platform
• You'll drive high-growth campaigns and help scale marketing across multiple countries
• You'll bring structure, creativity, and accountability to a high-performance environment

• Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA)
• Lead and coordinate cross-channel marketing campaigns across Meta, Google, Tik Tok, You Tube, CRM, and more
• Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions
• Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging
• Shape and evolve the BJAK brand voice and positioning across platforms
• Manage creative production with internal teams and external agencies/freelancers
• Analyze data and market trends to generate insights and strategic improvements
• Collaborate with product, design, sales, and data teams to align marketing with business goals
• Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions
• Support go-to-market (GTM) efforts for new products and features

• Are a doer — you roll up your sleeves and execute with speed and precision
• Know how to lead a team and work cross-functionally with creative, product, and tech
• Make decisions based on data, not opinion. You optimize for impact
• Are obsessed with outcomes — whether it's sign-ups, revenue, or engagement
• Are comfortable with ambiguity and bring structure and momentum through action
• Move fast, think creatively, and adapt quickly when things don't go as planned
• Think like an owner and are willing to go the extra mile when needed

• 4-7 years of experience in marketing, with exposure to both strategic planning and execution
• Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership
• Strong understanding of paid media (Facebook, Google, Tik Tok), SEO, content marketing, and CRM
• Ability to lead creative production across digital formats — video, static, and copywriting
• Strong data literacy — you can analyze results and translate them into clear decisions
• Experience managing budgets, agencies, and external vendors
• Excellent communication, project management, and stakeholder engagement skills
• Based in London with remote/hybrid work flexibility

• Experience in high-growth tech or fintech environments
• Familiarity with tools such as Google Analytics, Meta Ads Manager, Hub Spot, Hotjar, etc
• Background in brand development, influencer partnerships, or event marketing
• Experience managing or mentoring junior marketers or specialists

• Competitive compensation with performance bonuses
• Ownership of high-impact marketing campaigns with regional exposure
• A fast-growth environment where your work moves the needle
• Hybrid work flexibility with high autonomy and clear accountability
• A chance to shape the future of a leading Southeast Asian fintech brand

We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes over process…