Sales Development Manager

Sales Development Manager About the Role

Join an award-winning and fast-growing wholesale drinks business.

Are you passionate about the drinks industry? Do you thrive on elevating bars and restaurants by mastering their back bar offerings? If so, this is an exciting opportunity to join a dynamic wholesale division operating at the forefront of digital-first beverage distribution.

This business goes beyond supply — partnering with trade customers to help them master their back bar, drive profitability, and enhance customer experience. With in-house educators and a creative marketing team, the company delivers real value, insight, and support to the on-trade sector.

Customer satisfaction and investment in people are central to everything we do.

As an On-Trade Sales & Development Manager, you will drive growth across the on-trade channel, building relationships, identifying new opportunities, and delivering exceptional sales performance.

You will ensure customers are equipped with the knowledge, products, and creative solutions required to excel in a competitive marketplace.

• Drive sales growth by developing and maintaining strong relationships with on-trade customers across bars, restaurants, and hotels.
• Understand customer needs and deliver tailored solutions to enhance their offering and customer experience.

• Utilise digital and technology solutions that streamline operations, enhance engagement, and improve overall customer satisfaction.

• Act as a brand ambassador within the Greater Belfast area, representing a premium portfolio of spirits and wines.

• Collaborate with in-house educators and marketing teams to provide customer training, menu development, and promotional support.
• Support customers in differentiating themselves within a competitive market.

• Monitor industry trends and competitor activity.
• Provide proactive commercial advice and adapt strategies accordingly.

• Minimum 2–3 years experience selling premium spirits within on-trade, off-trade, or hospitality sectors.
• Genuine passion for spirits, wines, and the broader drinks landscape.

• Strong understanding of sales strategy and market dynamics.
• Demonstrable track record of delivering sales growth and performance targets.

• Exceptional interpersonal skills with the ability to build and maintain diverse client relationships.

• Ability to propose innovative, commercially viable solutions tailored to customer needs.

• Comfortable using technology to enhance customer experience and drive efficiency.

• Proactive, enthusiastic, and collaborative in approach.

• Join a recognised and growing leader within the drinks industry.
• Development and progression opportunities for high performers.
• Vibrant, creative, and supportive working environment.
• Competitive salary with performance-based bonus.
• Car allowance.
• 33 days holiday (including statutory holidays).
• 2 paid community days per year.
• Phone, laptop, travel and expenses provided.