Content Manager

We’re looking for an all-star Content Manager to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, appointments, and sales by making Renewal by Andersen of Greater Maine the most trusted source of information for homeowners considering new windows and doors.

Our Content Manager must have a passion for writing and storytelling with a journalist’s mindset, as well as an obsession with content performance, content management, and analytics.

• Own the content strategy outlined in Marcus Sheridan’s They Ask, You Answer and Endless Customers, creating consistent content that answers the questions homeowners are asking and helps move them through the window and door buying journey.
• Establish Renewal by Andersen of Greater Maine as the #1 trusted authority for windows, doors, installation, and the homeowner experience in Maine.
• Publish at least three new written pieces of content per week, prioritizing topics based on homeowner questions, sales conversations, search behavior, and business priorities.
• Work directly with the Sales and Design Consultant teams to uncover the questions, concerns, objections, and misconceptions homeowners have throughout the buying process—and turn those insights into valuable content.
• Interview internal subject matter experts, including Sales, Installation, Service, Marketing, and Leadership, to capture the knowledge and expertise that makes RBA different.
• Develop content that helps homeowners understand products, pricing, financing, installation, materials, warranties, the sales process, and what they can expect when working with Renewal by Andersen.
• Identify opportunities to use real RBA homeowners, projects, employees, installers, and customer experiences as authentic stories that build trust and demonstrate the value of our products and services.
• Edit, proofread, and improve content to ensure everything we publish is accurate, helpful, engaging, on-brand, and easy for homeowners to understand.
• Work closely with the Videographer to turn high-performing written topics into video content and develop opportunities for content to work across multiple channels.
• Direct company email marketing efforts, including newsletters, educational campaigns, lead nurturing, and automated workflows that help move prospects toward an appointment.
• Use AI tools to improve the efficiency and effectiveness of the content creation process, including research, ideation, writing, optimization, content repurposing, and distribution.
• Own the editorial calendar and ensure content is aligned with RBA marketing campaigns, promotions, seasonal homeowner needs, sales priorities, events, and the overall customer journey.
• Lead search engine optimization (SEO) and generative engine optimization (GEO) efforts for the RBA website, ensuring our content is discoverable through traditional search engines and emerging AI-powered search platforms.
• Use content analytics and reporting to understand what is working and what is not, including Google Search Console, GA4, CRM data, SEMrush, behavioral data, engagement metrics, and lead quality.
• Look beyond traffic and page views to understand whether content is actually contributing to qualified leads, appointments, sales, and revenue.
• Identify opportunities to improve existing RBA content based on performance, search trends, homeowner behavior, and changes in the industry.
• Produce premium content, pillar pages, self-selection tools, buying guides, comparison content, and other resources designed to educate and convert homeowners.
• Distribute and repurpose content across social media, email, video, website, paid media, and other channels to maximize the value of every piece…