Admission Counsellor

Position: ADMISSION COUNSELLOR
JOB DESCRIPTION – ADMISSION COUNSELLOR

Organization:  Kingston Educational Institute (KEI)

Location:

Barasat / Madhyamgram, West Bengal

Employment Type:

Full-Time
Department:  Admissions / Student Counselling

Experience:

5–7 Years in Education Sales, Admissions, Academic Counselling, EdTech, or related fields

About Kingston Educational Institute (KEI)

Kingston Educational Institute (KEI) operates across a 28-acre integrated campus in Barasat, Kolkata, encompassing  Engineering, Management, Science,

B.Ed, Polytechnic, and School Education , alongside  Kingston Law College  and a  110-bed multispecialty hospital .

KEI is affiliated with  AICTE, NCTE, MAKAUT, WBSU, BCI and WBSCTVESD , and has training, academic, and industry partnerships with organizations including  IBM, Google, Cisco, NSE, Grant Thornton, and the University of Cambridge .

With a strong focus on academic excellence, practical learning, industry exposure, employability, innovation, and holistic student development, KEI provides students with opportunities for professional training, internships, industry interaction, and placement support.

Learn more at:  

About the Role

Kingston Educational Institute is looking for a dynamic, motivated, and target-oriented Admission Counsellor to join its Admissions Team.

The Admission Counsellor will be responsible for student counselling, lead conversion, admission follow-ups, course guidance, and achievement of enrolment targets across KEI's diverse academic programmes.

The ideal candidate should be confident in communicating with students and parents, capable of understanding student aspirations, and comfortable working in a target-driven admissions environment.

Key Responsibilities

Student Counselling & Course Guidance

* Handle inbound and outbound enquiries from students and parents.

* Provide one-to-one counselling through telephone, Whats App, email, virtual meetings, and face-to-face interactions.

* Understand students' academic background, interests, career aspirations, and financial considerations.

* Recommend suitable courses and programmes offered by KEI.

* Explain course structure, eligibility, fees, career opportunities, internships, placements, and admission procedures clearly.

* Address student and parent concerns and resolve objections professionally.

Lead Management & Admission Conversion

* Follow up with prospective students through the complete admission cycle.

* Convert qualified leads into confirmed admissions through effective counselling and relationship management.

* Maintain regular follow-ups with interested, undecided, and pending applicants.

* Maintain accurate lead and admission information in the designated
** CRM/ERP system**.

* Track individual lead status, follow-up history, counselling outcomes, and conversion rates.

* Achieve assigned
** monthly and session-wise admission targets**.

Admission & Student Support

* Guide students through the application, documentation, registration, and admission process.

* Coordinate with academic, accounts, marketing, and administration teams for smooth admission processing.

* Assist students and parents with course-related and admission-related queries.

* Ensure timely completion of admission formalities.

* Maintain professional communication with students throughout the admission journey.

Marketing & Outreach Support

* Participate in school visits, career counselling programmes, seminars, education fairs, open houses, and admission campaigns.

* Support marketing teams in lead generation and student outreach activities.

* Participate in ATL/BTL promotional activities whenever required.

* Develop relationships with students, parents, teachers, tutors, schools, and other education stakeholders.

* Support institutional admission campaigns and promotional initiatives.

Reporting & Target Management

* Prepare daily and weekly lead and admission reports.

* Monitor counselling-to-admission conversion rates.

* Maintain accurate admission MIS and CRM records.

* Provide regular updates to the Admission Manager / Management.

* Identify challenges in lead conversion and suggest practical solutions.

* Work towards achieving both
** individual and team admission targets**.

Who Should…