Business Development Manager

Business Development Manager

Location - North England

Earning potential:
Base salary £45,000 OTE £60,000

Are you looking to join a successful and fast-growing business with a strong offer to the care sector? Countrywide Healthcare are the leading supplier of nursing and janitorial consumables to care homes and are looking to recruit an ambitious and hard-working Business Development Manager (BDM) with strong relationship building and business development skills to accelerate our growth in North England and Scotland.

• Identify and pursue new business opportunities through proactive prospecting, networking, and market outreach.
• Build and manage a strong sales pipeline, ensuring consistent lead generation and qualification.
• Create and deliver tailored proposals, pitches, and high-impact presentations to potential clients.
• Negotiate commercial terms and close deals aligned to growth targets.

• Conduct market and competitor research to spot trends and new opportunities.
• Use data-driven insights to refine prospecting strategies and improve conversion.
• Gather customer feedback and share insights to support ongoing product/service improvements.
• Identify and develop growth opportunities within key accounts.

• Build and maintain strong, long-term relationships with key decision-makers.
• Ensure regular, value-adding communication with prospects and key accounts.

• Work with marketing, product, and operations teams to develop targeted campaigns and enhance the value proposition.
• Maintain accurate CRM data, forecasts, and pipeline reports.
• Report monthly on new business activity, performance against KPIs, and market trends.

• Proven experience in business development or sales, with a strong track record in winning new business.
• Ability to identify, pursue, and convert opportunities using a consultative approach.
• Excellent communication, presentation, and negotiation skills.
• Confidence building relationships with senior stakeholders and decision-makers.
• Strong commercial awareness and understanding of market trends.
• Self-motivated, proactive, and target-driven.
• Comfortable using CRM systems and sales forecasting tools.

• Experience in the long-term care sector.
• Knowledge of solution-based or complex sales cycles.
• Ability to thrive in a fast-paced environment and manage multiple priorities.

• Competitive Base Salary of £45,000 and OTE £60,000
• Great hours Monday to Friday (40 hours a week)
• Company Car or Car Allowance
• Amazing Employee discounts with major supermarkets and retailers with
• Training available to expand your skills. We offer accredited ILM training through external and in-house training
• 23 days holiday plus bank holidays (31 days in total), plus a Buy / Sell holiday scheme
• Free Parking onsite so no parking costs
• Other benefits such as improved parental leave, a 24-hour wellbeing helpline, cycle to work scheme, pension scheme, life assurance and more…