Student Engagement & Partnerships Lead

Student Engagement & Partnerships Lead

Sheffield City Centre (office-based and hybrid)

Salary: £30,000 - £35,000

We’re looking for a passionate and driven Student Engagement & Partnerships Lead to help bring our brand to life across real‑world student experiences.

You’ll create and deliver student‑centred engagement and partnership activity that embeds Uni Homes authentically into student culture – on campus, in communities, and throughout key student moments.

Working within the Brand Activation team, this role focuses on experience‑driven partnerships that increase brand awareness, relevance, and affinity among UK university students. You’ll collaborate with student societies, cultural groups, and student‑led initiatives to help them grow, attract members, and deliver standout events and initiatives, while positioning Uni Homes as a genuine part of student life.

The role plays a critical part in taking the brand off the screen and into the real world, ensuring our presence feels embedded in student culture rather than advertised to it.

Reporting to the Senior Marketing Manager, Brand Activation, you’ll be at the heart of activating all outreach and collaboration activities. You won’t be working in isolation. Our Social Media Executive, Brand Ambassador Executive and wider marketing team are equally driven to amplify all campaigns.

This role works closely with colleagues across Marketing and Partnerships to support a joined‑up approach to brand presence, engagement, and partnerships.

Success in this role means Uni Homes is a visible, trusted, and relevant part of student life, present at the moments, places and initiatives that matter most to students, both at university and on the path to it.

• Contribute to and work closely with the Senior Marketing Manager, Brand Activation, to develop the student engagement and partnerships plan, ensuring activities align with agreed goals, budget, and key performance indicators (KPIs).
• Identify, build, and manage partnerships with:
  • university societies and student groups
  • student‑led initiatives and community projects
• Design partnership activations that translate brand values into tangible student experiences (events, sponsor ships, collaborations, and initiatives). Examples of engagement and partnership activity may include (but are not limited to):
  • supporting society‑led welcome or end‑of‑term events
  • partnering with student groups around key moments such as moving into shared housing or settling into second year
  • funding or enabling student‑run initiatives that support community, wellbeing, or student life
  • collaborating with course‑based or creative societies on showcases, exhibitions, or projects
• Lead the delivery of student‑facing activations, events, sponsor ships, and collaborations, including travel to nationwide locations when required. This includes ownership of logistics, timelines, on‑the‑ground execution and cross‑team coordination.
• Support and attend events and partnership activations that occasionally fall outside typical working hours, ensuring smooth delivery and a strong brand presence.
• Act as an internal expert on student culture, campus life and community‑led engagement.
• Serve as the primary point of contact for student partnership activity, ensuring strong, professional, and effective relationships with affiliated stakeholders and organisations.
• Work with the wider marketing team to support engagement activity across owned channels (social media, email, ambassadors and in‑person), ensuring amplification supports, rather than leads, student‑level engagement.
• Collaborate with partners and internal teams to develop engaging, authentic and student‑led cocreated content and promotions.
• Monitor, analyse and report on engagement and partnership performance, providing clear insights and recommendations to support optimisation.
• Share insight and learning from student engagement activity to help inform wider brand, messaging, and partnership decisions.
• Contribute to and work closely with the Senior Marketing Manager to monitor partnership activity budgets, ensuring spending remains within pre‑approved limits and that all financial processes (including…