Store Manager, Retail & Store Manager

Job Description

Posted Wednesday 19 August 2026 at 00:00

This is GO Outdoors. Made for Exploring. Built for Everyone.

At GO Outdoors, our purpose is simple: to inspire and equip everyone for life outdoors. From hikers to cyclists, cold-water dippers to weekend campers, we believe the outdoors should be for all - and we’re here to make it accessible with trusted kit and unbeatable value.

We’re passionate, practical, and people‑focused. Our values - welcoming, responsible, authentic, and innovative - guide everything we do as we help the nation discover the joy of being out there. If you’re driven to empower every kind of adventurer and make the outdoors accessible to all, you’ll feel right at home with us.

This is your moment. This is GO Outdoors. Are you in?

This is JD. Born in 1981. Built for Now.
At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry.

We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you’re ready to bring your energy, ideas, and personality to a team that values them.

This is your moment.

This is JD.

Are you in?

At JD Sports, we don’t just lead the game — we define it. As Store Manager, you’ll take full ownership of one of the most iconic names in global sports fashion, setting the pace for performance, standards, and culture. You’ll drive the store’s commercial success, develop a high-performing team, and elevate the customer experience to deliver the premium JD standard every single day.

If you’re ready to lead confidently, build future talent, and shape a world-class store environment in a fast-paced, high-energy retail setting, this is your opportunity to make a real impact and drive the store to outstanding success.

As a Store Manager at JD Sports, you take full ownership of your store’s performance, culture, and daily execution. You lead from the front — setting expectations, inspiring your team, and driving strong commercial results through confident decision-making and a deep understanding of the JD brand.

• Lead the store with energy, visibility, and confidence — driving strong performance across sales, service, and operational execution.
• Inspire and motivate the team on the shop floor, creating a high-impact JD experience that converts customer demand into commercial success.
• Use real‑time performance insights and trading trends to make quick, commercial decisions that elevate store results and maximise every opportunity.
• Maintain JD’s premium operational and visual standards — ensuring product availability, impactful presentation, and a safe, compliant environment.
• Develop and grow talent within the store, providing coaching, structured feedback, and clear progression pathways to build future JD leaders.

• Proven experience in retail management with the ability to lead and motivate teams in a fast‑moving, high‑energy environment.
• Dynamic, confident leader who can drive a performance‑focused culture and inspire colleagues at every level.
• Commercially sharp with strong capability in interpreting performance data, product trends, and customer behaviour.
• Excellent communication and interpersonal skills, supporting strong teamwork, engagement, and professional customer interactions.
• Demonstrated success in delivering strong sales results and maintaining exceptional operational standards.

• Passionate about trainers, sports fashion, and the JD brand identity.
• Proactive, solutions‑driven leader who thrives in a fast‑paced, ever‑evolving retail environment.
• Hands‑on and highly visible on the shop floor, leading by example across all areas of the store.
• Resilient, adaptable, and composed during busy trading periods, product launches, and high‑pressure moments.

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym…