Creative Strategy Lead at CBTW

Shape the future of creative strategy with CBTW as a Creative Strategy Lead. Drive performance for DTC clients while managing and mentoring a talented team of strategists.
As a key player in a senior creative role at CBTW, you will lead important accounts and coach a team of 1-3 creative strategists. Your expertise in data-driven strategies and collaborative spirit will enhance campaign success for diverse clients. You’ll partner with designers and video editors to align production with strategic intent while ensuring the team's insights influence decision-making.

Key Responsibilities:

• Coach and QA junior creative strategists consistently

• Lead ideation sessions with clients and internal teams

• Collaborate on brand voice and vision development

• Provide detailed feedback on static and video assets

• Analyze creative performance metrics for insights
Requirements:

• Experience in senior creative strategy roles

• Strong understanding of DTC principles and techniques

• Proven track record in client relationship development

• Effective coaching and collaboration with junior members

• Familiarity with social media advertising best practices
Leverage your creative vision and leadership skills as you drive impactful strategies at CBTW.
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