Sr Brand Marketing Specialist

Napoleon leads the way with innovative engineering, advanced manufacturing techniques, unsurpassed customer service and remarkable product quality. Our award-winning products offer a best-in-class experience for all customers’ home comfort needs. While we are proudly Canadian, Napoleon is also fortunate to operate on a world-wide scale. The warmth and experience that Napoleon product brings to the homes of our customers transcends borders, language, and cultures to elevate everyday experiences, so you love being home.

Throughout North America, Europe, South America and Asia, Napoleon creates memorable moments through our stunning designs and innovative technologies.

This posting is for an existing contract vacancy and is actively being recruited for.

Senior Brand Marketing Specialist (13-month contract position)

Director, Brand Marketing

The Sr Brand Marketing Specialist will develop & execute Marketing strategy, commercialization plans and programs to drive both trade and consumer brand awareness, brand equity, market share, consumer conversion and sales growth across a variety of channels in North America for the assigned business. The Sr. Brand Marketing Specialist will collaborate across multi-functional stakeholder groups to develop, align, and execute Marketing plans while remaining flexible to capitalize on emerging opportunities.

• Plan, develop & execute a wide variety of B2B and B2C brand and customer advertising, marketing collateral, channel/customer programs, promotions, price books, website content, point of sale communications & merchandising solutions. Collaborate internally & externally with creative partners to develop public relations & advertising. Collaborate with internal teams including:
  Design, Digital, Photo/Video, Sales and Product Management in creating Marketing assets.
• Participate in Stage Gate Meetings for assigned business, review R&D/Product Management pipeline projects, provide Brand Marketing plan input and alignment to launch timelines. Develop new product commercialization plans/programs and coordinate photo/video, packaging, development, and asset development with internal teams & external partners. Ensure excellence in execution of programs & adherence to critical trade milestones for communication.
• Lead annual planning for assigned business, collaborating cross functionally to develop the plan and budget that delivers business objectives. Collaborate with Digital Marketing team to develop integrated communication plans. Then gain internal alignment and communicate the plan to key stakeholders, including Sales.
• Develop strong external vendor/supplier relationships to ensure best in class creative/program development & execution.
• Be the voice of North American assigned business consumers to the business & continue to evolve our understanding of them, recommending & leading consumer/trade research initiatives in collaboration with Product Management team.
• Manage assigned business budget & provide monthly financial updates.
• Be a brand guardian both internally across the organization & externally, ensuring adherence to brand standards.
• Support Sr. Brand Marketing Manager on assigned projects/initiatives

• Undergraduate degree, certificate or comparable post-secondary education in Marketing, Business, Commerce.
• Minimum 2 years’ experience in B2B Marketing. Consumer Packaged or Hard Goods experience preferred.
• Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Knowledge of the assigned business / industry desired (HVAC/Hearth).
• Must be able to accommodate occasional travel.
• Demonstrated experience in developing branded B2B programs and that drove business results. Demonstrated understanding of the different channels of business (distributor, dealer, wholesaler etc.) and understanding of different customer audience needs. Some experience of B2C or consumer marketing desired/considered a strong asset.
• Good organizational skills with proven ability to prioritize & demonstrate flexibility within a fast-paced work environment. High level of accuracy & attention to detail.
• High collaboration…