Associate Director, Global Marketing Strategy

Join Georgian as an Associate Director to spearhead international marketing strategies that drive brand positioning and enrollment growth. This leadership role focuses on analytics and market insights.

In this pivotal position, you will report to the Executive Director and collaborate with the MCRE team to refine Georgian's marketing strategies across diverse global markets. Your proven track record in both B2C and B2B marketing will be crucial in targeting international student recruitment. By leveraging data-driven insights, you will guide marketing investments to mitigate risks while capturing growth opportunities.

Key Responsibilities:

• Drive international brand awareness through cohesive strategies

• Translate campaign outcomes into enrollment priorities

• Shape B2B and B2C marketing and conversion plans

• Lead CRM and marketing automation strategies

• Interpret market intelligence to guide decision-making

Requirements:

• Marketing degree or equivalent experience

• 10+ years in brand management across markets

• Strong analysis and creative direction skills

• Proven digital marketing and campaign management record

• Exceptional interpersonal skills for cross-functional collaboration

Lead the charge in international marketing efforts to enhance Georgian's footprint globally.
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