Paid Media Specialist

(Loans Canada) is hiring a full-time Paid Media Specialist to run and scale campaigns across Google, Bing, Meta, Tik Tok, and Snapchat. This role combines media buying with hands-on tracking: you'll own campaign performance and understand how data moves from click to lead to revenue. You’ll use AI tools daily to work faster and make better decisions.

This is a remote role for candidates living in Ontario with occasional in-person meetings in Barrie or the GTA and annual company meetups in Montreal. This posting is for an existing vacancy.

Who We Are
We have spent over 14 years connecting Canadians with lending products, as one of the country’s leading lead generation businesses in online lending and automotive finance.

Responsibilities

Manage a 6-figure monthly ad budget

Plan, launch, and optimize campaigns on Google Ads (including You Tube), Bing, Meta, Tik Tok, and Snapchat

Optimize for CPA, ROAS, and lead quality, not just lead volume

Implement and maintain conversion tracking with Google Tag Manager, server-to-server postbacks, and the Meta Conversions API

Troubleshoot tracking issues and reporting discrepancies

Work with internal teams on landing pages and conversion flows

Use AI tools to analyze performance and produce ad creative that follows financial advertising rules

Requirements

Hands-on experience managing paid campaigns on at least two of:
Google, Meta, Tik Tok, Snapchat

Strong working knowledge of Google Tag Manager, pixel and event tracking, and conversion attribution

Experience with S2S postbacks and the Meta Conversions API

Regular, practical use of AI tools such as Claude or Google Gemini in your work

Fluent written and spoken English

Nice to Have

Experience with lead generation, especially in lending or other regulated financial products

Experience handling financial services ad policies and disapprovals

Familiarity with affiliate and click tracking platforms

Experience with GA4 or similar analytics tools

Familiarity with Canadian privacy and anti-spam law (PIPEDA, CASL, Quebec Law 25)

Salary: $66,000 to $96,000 per year, based on experience

Fully remote within Ontario

Health and dental

3 weeks vacation (including 1 week off around Christmas)

Paid access to AI tools (Claude, Google Gemini)