BDC​/Lease Renewal Representative

Bayfield Ford Lincoln is looking for a BDC / Lease Renewal Representative to add to our team in Barrie. Bayfield Ford Lincoln is proud to be a member of The Humberview Group, representing 20 dealerships and 18 automotive brands.

The BDC / Lease Renewal Representative is responsible for generating sales and customer-retention opportunities through proactive outbound communication and timely follow-up.

This position focuses on customers approaching the end of their lease, incoming internet leads, warranty and F&I expiration opportunities, and other dealership sales initiatives.

The BDC / Lease Renewal Representative will use phone, email, text, and the dealership CRM to engage customers, identify their needs, and schedule appointments.

Compensation: $40,000 base salary plus bonus ranging from $60,000 to $80,000 a year.

• Career Growth – Advancement opportunities across 20 stores and 18 brands.
• Rewards & Bonuses – Referral bonuses up to $2,000 and incentive programs.
• Comprehensive Benefits – Health, dental, travel, life insurance, RRSP matching, and an Employment Assistance Program (EAP).
• Training & Mentorship – Learn from experienced leaders who support your growth.
• Exclusive Perks – Team member pricing on vehicles, service, parts, and accessories.
• Lifestyle Benefits – Discounts on brands and gym memberships.
• Great Team Culture – Social events, BBQs, and team outings.
• Work-Life Balance – No Sundays or holidays, plus long summer weekends.

The Humberview Group is one of Ontario’s leading automotive dealer groups and a proud winner of Canada’s Best Managed Companies for 2024, 2025, and 2026.

With over 60 years of success, our people and customer relationships continue to drive our growth.

• Proactively contact customers approaching the end of their lease, including in-house and Ford Credit customers.
• Educate customers on their available options, including purchasing their current vehicle, leasing or financing a new Ford, or returning their vehicle.
• Schedule lease reviews, vehicle appraisals, test drives, and sales appointments.
• Maintain consistent communication and follow-up throughout the lease renewal process.
• Build customer loyalty and contribute to overall dealership retention.
• Review CRM reports and dealership databases to identify customers approaching the expiration of their factory warranty, Ford Protection Plan, maintenance plan, or other F&I coverage.
• Proactively contact customers to make them aware of upcoming coverage expirations and available next steps.
• Schedule warranty review appointments with the appropriate Finance Manager or dealership representative.
• Identify customers who may be interested in trading or upgrading their vehicle before their warranty or coverage expires.
• Respond promptly and professionally to internet leads, website inquiries, telephone calls, and other customer requests.
• Qualify customer needs and provide accurate information before connecting them with a Sales Representative.
• Schedule appointments for vehicle demonstrations, test drives, appraisals, lease reviews, warranty reviews, and sales consultations.
• Contact previous customers, unsold showroom traffic, and customers with potential equity in their vehicles.
• Track appointment outcomes and ensure appropriate follow-up after each customer visit.
• Confirm appointments and provide timely reminders to help improve show rates.
• Maintain accurate and up-to-date customer records.
• Perform other duties as required.

• Previous BDC, customer service, sales, automotive, or dealership experience is an asset.
• Strong communication and interpersonal skills, with the ability to build rapport quickly over the phone and through digital communication.
• Confident, professional, and…