Director of Sales

Prodomax Automation Ltd. is currently seeking a DIRECTOR OF SALES to join our team.

Located in Barrie, Ontario, Prodomax is a specialized industrial engineering firm focused on designing complex automation with a blue-chip customer base since 1971. Operating from two facilities totaling 200,000 square feet with 200+ employees; we are ISO 9001:2015 certified.

Reporting directly to the CEO, the Director of Sales is a strategic leadership role that requires an expert blend of strategic planning, team leadership, and strong technical knowledge of custom automated systems. The Director will ensure the sales team aligns with the company's growth objectives, establishing the necessary processes and strategies to secure mid to large-scale, complex projects.

• Develop and lead a formal Key Account Management strategy for major customers, across all industry segments
• Build executive-level relationships with customer decision-makers and influencers.
• Drive customer retention, account expansion, and multi-year strategic growth plans.
• Establish account penetration strategies across industry segments and geographic regions.

• Provide strong leadership, coaching, and performance management to the Account Managers, Business Development Managers, and Manufacturing Application Specialists to ensure team cohesion and high performance.
• Lead the development of a three-to-five-year sales growth strategy, identifying priority markets, customer segments, strategic partnerships, and investment opportunities to achieve long-term business objectives.
• Business Opportunity Analysis Qualification & Prioritization:
  Establish and enforce stringent criteria to qualify complex opportunities, ensuring the sales pipeline is focused on high-potential, profitable projects.
• Forecast sales accurately, track key performance indicators (KPIs), and create and present comprehensive reports on sales activities and market conditions to executive leadership monthly.
• Work closely with Human Resources to identify training and development needs for the sales team, ensuring they are proficient in the latest automation technologies, welding/assembly processes, and industry best practices.
• Establish stage-gate sales processes and pipeline review disciplines.
• Monitor opportunity progression, conversion rates, and sales cycle performance.
• Implement sales operating metrics to improve forecasting accuracy and resource allocation.
• Lead commercial negotiations for large-scale automation projects, including pricing strategy, contract terms, risk management, and scope definition.
• Partner with legal, finance, and operations teams to mitigate commercial and contractual risks.

• Own annual sales revenue targets, profitability objectives, and order intake goals.
• Develop and manage annual sales budgets and strategic growth plans.
• Ensure alignment between revenue forecasts, capacity planning, and overall business objectives.

• Collaborate with all Account Managers and Directors throughout the entire sales cycle, providing expertise on system concepts, technical requirements, and proposal development.
• Work closely with Operations to ensure the execution of projects aligns with the sales objective. Collaborate with and have a positive impact on engineering and project management teams to ensure customer requirements are accurately captured and delivered.
• Develop sales and marketing strategies to promote growth in the automotive and nonautomotive sectors.

• Lead the identification, evaluation, and penetration of new industry segments beyond core automotive, leveraging Prodomax expertise in robotics, welding and…