Head of Mentour

Overview

An opportunity to join an exciting, well-funded and fast-growing creator economy business. Electrify is a dynamic new digital media company that invests in and scales creators with an established You Tube presence. The portfolio of Mentour channels form one of the world’s leading aviation education and documentary brands, with over 3 million subscribers and hundreds of millions of views worldwide. The channels produce cinematic, deeply researched investigations that dive into some of the world's most talked about aviation stories.

Each Video blends authentic pilot insight with cinematic storytelling to educate and engage a global audience of aviation professionals, enthusiasts, and the simply curious. In 2026 we will be extending this high quality storytelling to cover a range of other subjects. Come and build the future of media with us!

As Head of Mentour, you will have overall responsibility for the content and creative strategy for the Mentour brand and its associated channels, working directly alongside the founding creator and presenters as a strategic partner. This role is not about replacing or overshadowing the creator. It is about enabling them, aligning with their vision, and helping translate that vision into scalable, high quality output across platforms and formats.

A strong working relationship with the founding creator and presenters is essential to success in this role. You will own the editorial framework, brand consistency, and business performance of Mentour, while helping lead the evolution of the brand into new formats, platforms, and initiatives across the creator economy. This is a leadership role that sits at the intersection of creator partnership, editorial excellence, brand stewardship, and commercial growth.

• Act as a close creative and strategic partner to the founding creator and presenters, aligning on long term vision, priorities, and brand direction.
• Lead and protect the editorial vision for Mentour across all platforms, ensuring consistently high standards of accuracy, storytelling, and presentation.
• Oversee ideation, development, and production of presenter-led documentary content, providing clear editorial direction and constructive feedback to writers, producers, and editors.
• Expand Mentour’s editorial output beyond long form You Tube content, including short form video, multiplatform publishing, new channel launches, and emerging creator economy opportunities.
• Sign off on major production and publishing decisions, formats, and new initiatives, maintaining brand integrity, audience trust, and creative coherence as the brand scales.
• Alongside cross-functional teams, have responsibility for Mentour’s business goals, including budgets, growth targets, and revenue performance, aligning creative decisions with commercial strategy.
• Collaborate closely with commercial and partnerships teams to support sponsor ships, branded content, and new revenue streams, while protecting editorial independence and credibility.
• Use audience data, platform analytics, and industry trends to guide editorial strategy, format innovation, and expansion into new platforms.
• Lead, manage, and develop the Mentour team, including recruitment, performance management, workflow planning, and cross functional collaboration.
• Champion Mentour’s brand identity across all outputs, ensuring consistency, clarity, and long term brand value as the ecosystem grows.

• Proven senior editorial or content leadership experience within digital media, You Tube, or documentary production, ideally with presenter led or creator driven formats.
• Background or strong personal interest in aviation, engineering, safety, or technical storytelling, with an appreciation for nuance and accuracy.
• Demonstrable experience working closely with creators or on screen talent, building trusted partnerships and aligning editorial leadership with creator vision.
• Strong editorial judgement, with a track record of overseeing content that balances depth, accuracy, and broad audience appeal.
• Experience leading content expansion across multiple formats or platforms, including short…