Head of PPC

Base salary

Between £45,000 and £55,000 per annum depending on experience.

Novi is an award‑winning, specialist, data‑driven digital marketing agency. We provide consultancy, analysis, reporting, training and managed services across PPC, Paid Social, SEO, Data, AI and Automation.

We are trusted by hundreds of businesses globally and are recognised for delivering measurable results through smart strategy, automation and clarity. Our mission is to be a catalyst for positive change in the digital marketing industry. We stay true to our core values of questioning the status quo, delivering smart work, holding each other accountable and bringing clarity to complexity.

We are seeking a Head of PPC to lead and take ownership of our paid media service as we move into the next stage of growth.

This is a senior, hands‑on leadership role designed to provide stability, commercial oversight and confidence across PPC and Paid Social delivery. The successful candidate will be a long‑term, embedded member of the business who can step in decisively, assess accounts quickly and take responsibility for performance across key clients.

This role is highly client‑facing and involves regular day‑to‑day communication with clients. The successful candidate will be comfortable operating in live environments, managing expectations, addressing issues early and maintaining strong, trusted client relationships.

It is not a purely strategic or advisory role. We are looking for an experienced paid media leader who combines strong technical expertise with sound judgement, commercial acumen and the right cultural fit.

• Lead and own Novi’s PPC and Paid Social services across Google Ads, Microsoft Ads, Meta Ads, Linked In Ads, Tik Tok Ads and other relevant paid media platforms.
• Act as the senior point of accountability for paid media performance across search and paid social.
• Act as a visible and trusted senior contact for clients, with regular day‑to‑day involvement in performance management and communication.
• Provide hands‑on expertise and commercial oversight across all paid media delivery.
• Support sustainable growth without compromising quality or culture.

• Own paid media strategy and performance across a portfolio of key client accounts spanning Google Ads, Microsoft Ads, Meta Ads, Linked In Ads and Tik Tok Ads.
• Confidently enter and assess paid media accounts, identifying issues, risks and opportunities quickly across search and paid social platforms.
• Ensure campaigns are structured, optimised and managed in line with best practice across all platforms.
• Align paid media activity with client commercial objectives and agency profitability.
• Monitor performance, spend and trends with a clear understanding of P&L impact.

• Act as a highly visible senior point of contact for paid media clients, with frequent and proactive communication.
• Maintain close day‑to‑day contact with key clients to monitor performance, manage priorities and address issues early.
• Lead regular client discussions and performance conversations, including unscheduled or reactive calls where required.
• Handle difficult or sensitive client conversations with confidence, clarity and professionalism.
• Build trust through consistency, transparency and strong commercial understanding.
• Support new business activity, including in‑person sales where appropriate.
• Identify opportunities for account growth, retention and long‑term value.

• Lead and deliver PPC and Paid Social training for clients.
• Help develop and utilise Novi’s award‑winning software and reporting tools.
• Clearly articulate and sell the value of software‑led reporting and insights.
• Stay up to date with platform changes, automation and AI‑led advancements across paid media.

• Five or more years’ experience in agency‑side PPC or paid media roles.
• At least three years’ experience in a senior or leadership paid media position.
• Deep, hands‑on expertise across Google Ads, Microsoft Ads, Meta Ads, Linked In Ads and Tik Tok Ads.
• Strong commercial awareness…