Events Marketing Programme Manager

Events Marketing Programme Manager

Department: Demand Generation

Employment Type: Contract

Location: UK

Objective:
Provide event programme management support to the EMEA Google for Education marketing team. This will be managing a portfolio of events, all directed to drive awareness, consideration and ultimately purchase of Google for Education products. This will take the format of a dedicated person who will be provisioned with a Google ldap () for a 12 month period and be available to be in person at the Google office in London 2-3 days per week.

• Leads
• Engagements
• Education leader engagements
• Marketing impacted bookings

Metrics will be defined from events but also all follow up and nurturing activities pre and post events.

170+ million Google Workspace for Education users.
150+ million Google Classroom users
#1 device globally - Chromebooks have been the top device in primary and secondary education since 2021, with 50 million students and educators using Chromebooks worldwide.

If we strive to build products for everyone, we should market to everyone. We want to ensure our events are inclusive and cater for all. We can do better in this area, so would like this vendor to review and deliver event inclusivity best practice.

• Large event management:
  Working with internal teams and our events agency to deliver high-quality, efficient events that share learnings and resources across global teams.
• Bett - January 2025 Learning event(s) (this is currently being scoped)
• Scaled event management - EMEA:
  Review and propose trade shows & 3rd party event presence to have a larger reach into our core audience. Scale content from our large events (i.e. Bett) to continue to share our narrative in all scaled events.
• Scaled partner and sales event strategy and support with resources, tracking and reporting.
• Education world forum: manage our presence at the event for over 100 ministries of education.
• Reporting:
  Ongoing reports on impact of these events over time and showing ROI of investment.