Senior Product Marketing Manager

Gearset is the leading Salesforce Dev Ops platform empowering over 2500 global companies to do Dev Ops right. We are expanding our marketing team and seeking a dynamic Senior Product Marketing Manager. This pivotal role offers the opportunity to shape the narrative of our rapidly growing products and capabilities. This role will be an integral part of our Dev Ops Lifecycle team.

As the sole provider of Salesforce Dev Ops rooted in true Dev Ops best practices, we're looking for a passionate individual who can translate complex technical features into compelling customer-centric stories, drive strategic product launches, and ultimately, accelerate our market leadership. We are particularly interested in candidates who have experience working with a diverse collection of products and a proven track record of bringing them to market in a cohesive and impactful way.

If you're eager to influence the future of Salesforce development and thrive in a fast-paced, collaborative environment, this is your chance to make a significant impact.

What’s the opportunity for a Senior Product Marketing Manager at Gearset?

• As the Senior Product Marketing Manager, reporting to the Head of Product Marketing, you will be instrumental in developing and executing go-to-market and product launch strategies, crafting compelling messaging, and enabling sales to effectively position our products in the market.
• You will be a key partner to one of three Group Product Managers, who leads a team of PMs to spearhead the design and execution of key product strategy components within their portfolio. Together, you will jointly guide our products’ strategy and trajectory.
• Your close collaboration will ensure that go-to-market strategies, product launches, and compelling messaging are aligned with the product roadmap, driving both adoption and revenue.

What you’ll achieve

• Drive Successful Product Launches: You will develop and execute impactful go-to-market strategies that result in successful product launches, exceeding revenue targets and market share goals. This includes deep market analysis, competitive positioning, precise target audience identification, and compelling messaging.
• Elevate Product Perception: You will craft compelling product messaging and positioning that resonates with target audiences, clearly differentiating our offerings from competitors, and ultimately increasing brand awareness and positive product perception. You will own and maintain core messaging documents, ensuring consistency and clarity.
• Empower Sales Performance: You will equip the sales team with the tools and resources they need to effectively sell our products, leading to increased sales effectiveness and closed deals. This includes creating impactful sales collateral decks, product demos, competitive battle cards, and delivering effective training.
• Uncover Market Opportunities: Through thorough market research and competitive analysis, you will identify key market trends, customer needs, and opportunities for product growth, directly influencing product strategy and development.
• Optimise Marketing ROI: You will track and analyse the performance of product launches and product marketing-led activities, using data to identify areas for improvement and optimise future initiatives, maximising marketing ROI and demonstrating clear impact.
• Foster
  
  Cross-Functional Collaboration:
  
  You will work closely with product managers, sales, engineering, and other marketing team members, building strong relationships and ensuring seamless collaboration and execution of marketing plans.
• Champion Customer Insights: In partnership with product management you will work together to undertake customer research to shape positioning, messaging, and marketing strategies. You will ensure our products and marketing efforts are aligned with customer needs and desires.
• Advance Your Product Marketing Expertise: As one of the first product marketing hires, you will have the opportunity to help establish what product marketing means ’ll build experience in product marketing core competencies, working on diverse projects and becoming a key stakeholder in go-to-market, product, and…