Modal Electronics Marketing Manager

Modal Electricalics, a UK based technology driven company that makes cutting edge Music creation products for the modern musician, is seeking a full-time UK based Marketing Manager.

“Now in our tenth year, we recognise that to match our highly ambitious growth plans we require someone to assist us in achieving our goals, someone with talent, drive and above all, passion”, states Modal.

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Marketing manager responsibilities include tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands‑on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

• Developing strategies and tactics to boost both the company’s reputation and drive qualified traffic
• Deploying successful marketing campaigns from creation to execution
• Experimenting with various social media channels, regularly publishing results
• Work closely with our International business partners
• Reporting to the Vice President of Sales and developing strategies to get the word out about our company and drive qualified traffic to both our front door and our distribution/retail partners
• Distribute our assets and ensure they are used by both retailers, press and our International distribution partners
• Deploy successful marketing campaigns and own their implementation from concept to creation to execution and analysis
• Liaise with press and opinion leaders to secure reviews, news pieces, blogs, vlogs and competitions, and report back on success
• Occasional trade show/event management – including stand design, logistics, personnel and hotels
• Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, publicity, social media, lead generation campaigns, copywriting and performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors, understanding market nuances while maintaining core values
• Identify core opinion leaders and influencers and work with them for mutually beneficial ends (e.g., You Tubers or artists)
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material from website banners to social media adverts and advertorials
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly

• Demonstrable experience in marketing, together with the potential and attitude required to learn
• Proven experience in identifying target audiences and creatively devising and leading multi‑channel marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Experience in setting up and optimizing Google Adwords campaigns, if necessary
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up‑to‑date with the latest trends and best practices in online marketing and measurement
• Preferable BSc/MSc degree in Marketing or related field