Chief Marketing Officer; CMO

About PFM

Prop Firm Match Global FZCO is a leading platform for discovering, comparing, and selecting top proprietary trading firms. We provide traders with tools and features to easily compare challenge details, read verified reviews, see accurate payout data, and much more. We're a fast-moving, fully remote team with members from all around the world caring deeply about the quality of what we build.

Our culture values ownership, clear communication, and practical impact over fluff. Whether you're a trader, technologist, marketer, or operator – your work here shapes how thousands of users find and trust prop firms.

Marketing at PFM spans four pillars – Brand & Comms, Growth, Owned Media, and Community & Partnerships. It owns how PFM shows up across web, social, paid, owned media, and community, and is the engine behind audience growth and brand reputation in the prop trading industry. Our current priority is bringing senior leadership into a function that has strong ICs but needs unified ownership, commercial discipline, and a multi‑channel strategy aligned to PFM's scaling journey.

Bring senior marketing leadership to PFM, taking the function from a scattered set of channels into a unified, company‑wide engine that drives brand, demand, and audience growth. Own PFM's voice in market, build out the senior marketing leadership layer, and put in place the attribution and measurement discipline the function needs to scale.

Outcome: PFM is the most trusted brand in prop trading. Positioned, communicated, and represented consistently across every customer surface. The company shapes the conversation in the industry rather than reacting to it.

• Own brand positioning, voice, and visual identity
• Lead PR, thought leadership, events (including Prop Firm Expo), and community presence
• Manage reputation across every customer surface
• Build PFM's senior network in the prop trading industry

Outcome:
Audience growth, acquisition, lifecycle, and retention scaling across web, social, paid, owned media, and community. CAC and payback targets met or beaten across all surfaces.

• Own growth across all channels
• Set and defend CAC and payback targets
• Hold the line on channel ROI
• Run experimentation and budget reallocation cycles

Outcome:
Four pillars fully staffed (Brand & Comms, Growth, Owned Media, Community & Partnerships). Senior leadership gaps closed (GTM, PR, Growth Leads). Existing team coached and developed.

• Build out the four marketing pillars
• Hire GTM Lead, PR Lead, Growth Lead
• Develop and coach existing team members
• Set the operating cadence for the marketing function

Outcome:
Marketing performance attributed cleanly. CAC, payback, channel ROI, and marketing‑sourced revenue measured weekly. Budget continuously reallocated toward what's working.

• Own marketing performance, attribution, and budget
• Partner with Insights on measurement
• Reallocate spend monthly
• Report marketing‑sourced revenue to SLT

• 10+ years of progressive marketing leadership (CMO, VP Marketing, or Head of Marketing in a high‑growth company)
• Multi‑channel fluency across brand, performance, and lifecycle – not a single‑channel specialist
• Strong commercial and analytical thinking – comfortable holding CAC, payback, and channel ROI targets
• Team building experience – recruited, structured, and developed a marketing function end‑to‑end
• Audience‑network fluency across social and creator platforms – PFM's reach is built natively on these surfaces, not on traditional broadcast
• Comfortable with modern marketing tech, attribution tools, and AI/automation
• Predominantly B2C marketing experience with comfort across B2B partnership marketing as a secondary skill
• Track record of scaling marketing in a scale‑up environment
• Excellent async written communication – we are remote‑first

• Fin…