SEO Copywriter

About The Role

We are looking for an SEO Copywriter to join our growing Marketing Department. This role is ideal for strong writers who can create clear, accurate and engaging content that performs well in search, supports AI discoverability and helps customers make confident decisions.

• Create clear, engaging and accurate content across Wren’s website, blogs, buying guides, customer stories and PR activity.
• Research topics thoroughly and work from briefs to produce well‑sourced, useful content.
• Apply on‑page SEO best practice, including search intent, headings, metadata, internal linking and natural keyword use.
• Write consistently in Wren’s tone of voice, adapting style by channel while keeping the brand clear and consistent.
• Produce trustworthy content that reflects expertise, authority and customer need.
• Self‑edit to a high standard for clarity, accuracy, grammar and readability.
• Update and improve existing content to maintain accuracy, relevance and search performance.
• Write content that supports visibility across traditional search and emerging AI search platforms.
• Work closely with the Content, SEO, PR and wider Marketing teams to plan, create and publish content.

• Proven experience creating content that improves organic visibility, engagement and commercial performance.
• 4+ years’ experience writing SEO‑led content in-house, agency‑side or freelance.
• Strong understanding of on‑page SEO, search intent, content structure, internal linking and content optimisation.
• Excellent written English, with strong grammar, attention to detail and editorial judgement.
• Confident working from briefs, researching topics thoroughly and turning complex information into clear, useful content.
• Experience updating and improving existing content based on performance data, search trends and customer needs.
• Comfortable using SEO tools such as Ahrefs, Semrush, Google Search Console or similar.
• Good awareness of AI search and how LLMs are changing the way people discover and evaluate brands.

At Wren we’re passionate about all things kitchens, and now bedrooms too! We are the largest kitchen retailer in the UK. We’re a business that simply doesn’t stand still! As well as world‑class training on our products, systems and sales processes, you’ll enjoy working in an industry‑leading workplace for a business that’s twice been voted the UK’s Number 1 Place to Work on Indeed.

That’s on top of amazing benefits including uncapped commission and exceptional opportunities to progress your career across our company.