Senior Business Analyst

WORKITNOW – Senior Business Analyst (CRM / Martech / Analytics)

WORKITNOW is supporting a global digital transformation initiative for an external client, one of the world’s leading pharmaceutical and diagnostics organizations. We are currently looking for an experienced Senior Business Analyst to join a strategic global CRM implementation program focused on insights, analytics, and Martech integration.

• 📍
  
  Location:
  
  Switzerland (onsite in Switzerland once per 2 weeks)
• 🚀
  
  Start Date:
  
  March 2026
• 📅 Duration: 6 months (with extension possible)
• ⏱️ Allocation: 100% (Full‑time)
• 🤝 Cooperation model: B2B
• 💰 Rate: 70‑80 CHF/hour

You will join Roche’s global CRM transformation program within the Customer & Account Insights area. The main objective of this role is to ensure that advanced analytics and insights become a core value driver within the CRM ecosystem, supporting Marketing, Sales, Profitability, and Market Opportunity analysis.

You will act as a key bridge between Product Owners, global CRM delivery teams, Martech platforms, and business stakeholders worldwide.

🔧 Engineering & User Story Development

• Translate business use cases into detailed functional and technical user stories
• Define acceptance criteria, data mapping requirements, and UI/UX specifications
• Manage and prioritize the Insights backlog in Agile delivery
• Translate Marketing Analytics dependencies across Martech platforms (e.g., CDP, DAM, CRM integrations)

• Partner with Product Owners across Sales, Marketing, and Finance
• Validate requirements directly with business end‑users
• Facilitate workshops and requirement refinement sessions across global teams

• Support integration between CRM platforms and central data hubs
• Ensure analytics components such as dashboards, predictive alerts, and scorecards provide a unified customer view across B2B and B2C segments

• Support testing processes ensuring data accuracy and acceptance criteria compliance
• Establish feedback loops during rollouts and optimize insight adoption

• 5+ years of experience as a Business Analyst within CRM implementation projects
• Strong background in Martech integrations and data analytics
• Proven experience working in Agile environments (user stories, backlog management, Jira or similar tools)
• Strong understanding of CRM ecosystems (e.g., Salesforce, Veeva, MS Dynamics, or similar)
• Strong commercial understanding across Marketing, Sales pipeline, and profitability analytics
• Excellent stakeholder management and communication skills
• Ability to translate business requirements into technical specifications

• Background in Commercial Excellence or Business Intelligence
• Experience working in global and matrix organizations
• Exposure to large-scale enterprise CRM transformation programs

• This is a unique opportunity to join a global healthcare innovation program and work on solutions that support data‑driven decision‑making across international commercial teams.